GA4 Tracking Analyst If you enjoy solving complex tracking challenges, untangling messy customer journeys, and taking full ownership of analytics, this could be a perfect fit. £40,000–£50,000 // UK (Fully Remote) Digital Agency // Hotels & Travel A fast-growing, UK-based digital agency is looking for a GA4 Tracking Analyst to join their team. Founded by proven agency leaders, the company has experienced sustained growth. And there's plenty more ahead. This is an agency that genuinely does things differently. No egos. No politics. No unnecessary hierarchy. Just a team built on trust, autonomy, and pride in delivering great work. You'll become the agency's go-to expert for all things tracking and measurement, working across a portfolio of major US hotel brands. From auditing GA4 setups to fixing complex cross-domain issues, you'll play a critical role in ensuring data accuracy and enabling smarter marketing decisions. Key Responsibilities: GA4 & GTM Ownership Own and manage GA4 tracking across all client accounts Build, maintain, and optimise Google Tag Manager containers Implement GA4 tracking plans Set up and maintain custom dimensions, custom metrics, and events Validate tagging implementations and troubleshoot data anomalies Implement robust tracking frameworks across Web, Paid Media, SEO Tracking Audits & Problem Solving Conduct in-depth GA4 audits for new and existing clients Diagnose and fix complex tracking issues (including cross-domain) Continuously monitor tracking health and proactively implement improvements Measurement Ensure accurate conversion tracking for Paid Media campaigns Support SEO through event tracking and behavioural data insights Work in alignment with US data privacy and consent requirements Collaborate cross-functionally with Paid Media, SEO, and development teams to ensure accurate data collection Data & Reporting Support the development of the agency's reporting stack Help improve how performance data is collected, structured, and used Skills & Experience: Strong hands-on experience with GA4 and Google Tag Manager Proven ability to troubleshoot complex tracking setups Experience auditing GA4 implementations and designing measurement frameworks Comfortable balancing BAU tasks with larger strategic projects Experience within hotel, travel or hospitality sectors is highly desirable Exposure to internet booking engines is a strong advantage Understanding of cookie compliance, consent management, and data privacy regulations Great Benefits: 10% of company profit shared across the team Unlimited holiday allowance Flexible working hours Annual company retreats Fully remote working (UK-based) As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.