Channel Sales Account Manager
Key Details
* Contract Type: Full-time (UK contract)
* Location: Flexible as is a field sales / outside sales role within the Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions
* Compensation: guideline £50,000 gross per annum to start + benefits (car)+ bonus
* Career Level: open - so put as mid-level
About the Company
Our client is an established international brand operating across the B2B technology and consumer electronics sector (especially in the channel/distributor/reseller/partner eco-system). Their portfolio spans printers, networking, storage and data management, cloud computing, security, licensing, and related hardware, software, and services. Despite their international footprint, they retain a people-first culture that values collaboration over corporate politics. They are known for also balancing competitive pricing with high-quality, value-driven solutions and for fostering a modern, inclusive, and ethical working environment - this is achieved by not just focusing on the sector's largest possible tenders, but also focusing on respectable, profitable and growing smaller and mid-size clients.
The Role
As a Channel AM, you will manage and develop relationships across Northwest (Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions), with exposure to broader European and EMEA deals at times too. This role focuses on strengthening partnerships within the IT channel ecosystem (the world of OEM,s, resellers, VARs, and distributors). You will focus on existing accounts, adding value through relationship management, commercial insight, and cross and up-selling, but bringing in new clients will be essential core business. Both development (“farming”) and opportunity identification (“hunting”) skills will be needed. What makes this role exciting is the balance: they are established but still have room to grow (they are beyond a mid-size company but far from a corporate yet). This role is a field ales / outside sales role with strategic mapping and approaching of the market and operational travel to clients (with new prospects and business development being key).
What We’re Looking For
* Previous experience in a B2B sales or commercial role, ideally within technology / IT
* Familiarity or interest in IT/Tech, HW, SW, and associated services or solutions
* Strong relationship-building and communication skills (for business development and prospects) & "hunting" / business development skills
* A value-led sales mindset focused on long-term partnerships rather than transactional selling
* Expertise/motivation to develop within the IT channel/reseller/VAR/distributor world
* Both strategic and operational level thinking
This position is well suited to a junior or mid-level professional looking to accelerate their career within the technology channel.
Why Join?
This is an exciting opportunity to join a growing mid-size company (established already but still much scope to grow) with a clear commitment to ethical, sustainable growth and people-centric values. Employees consistently highlight the supportive culture, international collaboration, and emphasis on quality and value rather than pure price competition (price of course counts but is not only metric). The role offers genuine flexibility through hybrid/remote working — an approach the company continues to embrace while many organisations are scaling back.