This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ business community. Description Position at EssenceMediacom About EssenceMediacomX EssenceMediacomX, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. After merging in 2023 EssenceMediacom fuses Essence's performance, data, analytics and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise. This role sits in our EssenceMediacomX building on Oxford Street alongside clients including Google, ITV, Airbnb and L'Oreal. The Role In this role you will work across the BT Consumer account, focusing on brand activity across a variety of products including Broadband, TV and mobile. Position/Title: Business Director - Brand We're looking for a highly experienced, clever planner who loves both new ideas and the craft. EE/BT is one of the biggest advertisers in the UK, so our benchmark is not work that's merely good enough - it has to be great. Practice Summary: As planners we're the conductors of the orchestra that is paid [and beyond] media. We sit at the centre and make sure everything is working together perfectly. We search for insight and intelligence so that we can build innovative media plans, owning the process and incorporating cross-channel budget allocation, in - flight cross-channel optimisation, reporting and post-campaign analysis. We are our clients' key contacts for a unified view across all aspects of their campaigns. Position Summary: The Business Director will oversee media campaigns with support from more junior planners, and assist the Planning Lead in ensuring our work is bleeding-edge quality. They will demonstrate a thorough knowledge of the overall media landscape and available research, using these to inform and communicate planning recommendations. The Business Director has oversight and responsibility for the day-to-day management of media plans, working to fulfill the client's media strategy in the context of changing market conditions. They are responsible for ensuring investment is optimal to deliver campaign objectives, via effective planning.