About Alsta
A heritage wristwatch brand originally launched in the 1940s and worn famously by Richard Dreyfuss in "Jaws" and by Johnny Depp in "Fear and Loathing in Las Vegas", Alsta closed in 1978 and was revived in 2017 and crafts high-quality timepieces for a new era of independent thinkers and adventurers. We are continuing a legacy rooted in function and style with the addition of a touch of sophistication and daring.
What You'll Do
Alsta has a passionate and engaged customer base, and this role will be crucial to the ongoing growth and development of this.
As our Ecommerce & CRM Coordinator, you'll support digital growth and help shape the customer experience from inbox to unboxing.
We are adopting a strategy of deeper engagement with our customer base and seeking out opportunities to grow our customers base as opposed to allocating large budgets to social media advertising.
Email & CRM
· Managing editorial content calendars for email, CRM, social and web.
· Coordinating CRM campaigns (newsletters, flows, segmentation).
· Monitoring email performance + refining automations.
· Reviewing and enhancing the online customer journey.
Customer Journey
· Manage and optimise the Alsta Shopify ecommerce platform, ensuring seamless user experience, product page excellence, and conversion optimisation.
· Identify and fix issues or inconsistencies in the customer journey.
· Deal with customer enquiries.
· Establish best practices in customer service and experience.
· Participate in optimisation of the unboxing experience.
Requirements
· years in digital marketing, ecommerce, or business development, preferably in luxury goods, watches, jewelry, beauty or fashion.
· Demonstrable expertise with Shopify and its ecosystem (apps, analytics, integrations).
· Proven track record of planning and producing high-quality social media content and managing multi-channel campaigns.
· Experience building and managing brand partnerships or collaborations in the luxury sector.
· Strong analytical and data-driven mindset; comfortable with Google Analytics, Shopify analytics, and social media insights.
· Excellent written and verbal communication skills; ability to craft compelling brand stories and campaign narratives.
· Creative thinker with an eye for detail and design consistency.
· Self-starter, highly organised, and able to manage multiple projects.
Preferred
· Knowledge of the luxury, watch, or premium lifestyle sectors.
· Understanding of SEO and email marketing best practices.
· Passion for heritage or craftsmanship-driven brands.
Key Attributes
· Deep appreciation for luxury, heritage, and storytelling.
· Entrepreneurial and resourceful.
What We Offer
· Opportunity to shape the digital and commercial future of a heritage brand.
· Creative autonomy and the chance to launch innovative campaigns and partnerships.
· Flexible working environment and competitive compensation.
To Apply:
Please submit your CV, a note outlining your relevant experience, and details of or links to two digital e-commerce campaigns or social media accounts you have managed.
Submission deadline: 19 September 2025
This role is ideal for a marketing and business development professional eager to blend tradition with innovation, driving the next chapter of the story of a heritage premium brand.