Siteimprove helps organizations build inclusive, compliant digital experiences across digital content, reducing legal risk while improving customer experience for everyone. Accessibility is also becoming a board‑level priority globally (e.g., WCAG‑aligned regulations and the European Accessibility Act), and our customers need a partner who can help them move from reactive compliance to proactive governance and continuous improvement.
We’re hiring a Principal Product Manager to lead a major slice of our Accessibility pillar, owning a high‑impact problem space end‑to‑end and raising the bar on product craft across the team.
What you will be doing
* Lead product strategy & outcomes
* Own the product strategy for your domain: vision → bets → roadmap → results.
* Define and drive metrics (e.g., activation, retention, remediation throughput, issue recurrence, compliance readiness, customer retention influence).
* Make smart tradeoffs across customer value, time‑to‑impact, technical feasibility, and go‑to‑market leverage.
Practice world‑class product discovery
* Run continuous discovery with customers and users (accessibility leaders, developers, marketers, compliance teams).
* Use qualitative + quantitative insights to identify the highest‑leverage problems.
* Write crisp problem definitions, success metrics, and decision docs; socialize them early and often.
Deliver with excellence (with engineering + design)
* Partner tightly with Design and Engineering in a true “trio” model.
* Break big bets into shippable increments; deliver value continuously.
* Ensure solutions are usable, accessible, secure, and enterprise‑ready.
Drive cross‑functional alignment
* Align with GTM (Sales, CS, Marketing), Support, and Enablement to ensure successful launches and adoption.
* Build clear product narratives: positioning, value props, packaging implications, and customer‑facing messaging.
* Influence executive and stakeholder decisions with data, clarity, and strong product judgment.
Raise the bar for the org
* Coach PMs and cross‑functional peers on product craft: discovery habits, strategy clarity, writing, prioritization, and decision‑making.
* Establish reusable frameworks, templates, and operating cadence for your domain (PRDs, opportunity canvases, experiment plans, launch checklists).
What we will require of you
* 8+ years in Product Management (or equivalent), with experience shipping B2B SaaS at scale.
* Strong product sense: you can turn ambiguity into clear problem statements, coherent strategies, and simple solutions.
* Demonstrated success leading complex cross‑functional initiatives with engineering and design.
* Excellent written & verbal communication; you write docs people actually read.
* Comfort with data: you can define metrics, interpret funnels/cohorts, and combine data with qualitative insight.
* High ownership mindset: you act like a GM for your domain.
What we will love about you
* Accessibility domain experience (WCAG, ADA, EAA), compliance workflows, or enterprise governance products.
* Experience building workflow products (triage → assign → fix → verify), and/or automation/AI‑assisted systems.
* Integrations/platform experience (APIs, webhooks, partner ecosystems, CMS, design/dev toolchains).
* Experience influencing packaging/pricing or multi‑product suites.
* Familiarity with regulated enterprise customers and security/compliance constraints.
In addition, we hope you will appreciate:
* Rest and relaxation: 25 days of annual leave plus 10 paid public holidays, giving you time to recharge, focus on your wellbeing, and take meaningful time away when you need it.
* Comprehensive benefits: Private Medical Insurance, enhanced family leave and Step Back‑In programme, wellbeing support through Canada Life (including 24/7 GP access, mental health services, fitness and wellbeing programmes), life assurance, and travel‑to‑work reimbursement—supporting you and your family at every stage.
* Prepare for the future: Aviva workplace pension with employer contributions, helping you plan confidently for your long‑term financial wellbeing.
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