Company Description
Bartle Bogle Hegarty (BBH) is a world-famous creative agency that makes jaw-dropping, thumb-stopping, eye-opening work for brands across the globe. Founded in London in 1982, we now have offices in New York, Los Angeles, Stockholm, Mumbai, Singapore, and Shanghai. Our first ad for Levi's showed a black sheep travelling in the opposite direction to a flock of white ones. That's where we got our logo and our guiding philosophy: when the world zigs, zag. Why? Because it's easy to zig, to go with the grain. It feels safe. It feels like the sensible thing to do. But the greater risk is failing to stand out. We believe in the power of difference to make a difference.
Our goal is a simple one: make the best work in the world. That's where you come in. We need rebels, dreamers, thinkers, mathematicians, makers, artists, visionaries, doers, observers, the different and the unreasonable. We need Black Sheep. People who want to make the hearts flutter and minds do flips, who can change businesses and culture. People who want to make a difference, come here for something different.
Overview
We're looking for an ambitious PR & Marketing Manager to join our growing Business Development Unit (BDU), reporting to the Head of Communications.
This is a truly unique and rewarding role, working in collaboration with all departments to develop and tell our stories, and to promote the agency's creative work, strategic thinking, talent and culture. In this instance, it's important that the individual has experience working in PR, preferably within the creative industries. B2B and consumer PR experience are also welcomed.
The PR & Marketing Manager makes things happen. They are on the frontline of external communications and know how to drive projects and deliverables both inside and outside the agency. They bring all the mastery of the PR Executive role and take the driver's seat. They build a strong internal network, knowing who to speak to in order to deliver.
But they don't just make things happen. While continuing to learn their craft and build client and media relationships, they also develop their strategic thinking and the ability to adapt in a fast-paced media landscape.
You need to be more than a safe pair of hands - that's hygiene and expected. A BBH PR & Marketing Manager is passionate about making great work, proactive, and constantly striving to learn and do more. Restless, curious, with a healthy level of dissatisfaction - it's this curiosity that makes a BBH Black Sheep a cut above the rest.
Responsibilities
Overall
You're a true collaborator and you'll be a proactive 'dot connector' within the BDU (Business Development Unit).
You're self-starter with a positive and curious nature interested in the advertising industry and in our business.
You're a comms professional with lots of energy and ideas, natural gravitas and a track record of developing and delivering communications strategies to achieve results.
You're used to working with senior clients & stakeholders and earning your stripes as a trusted adviser. Preferably, you have experience of working in-house in complex organisations, or working in an agency environment, managing several clients.
You're an excellent writer who can turn their hand to a variety of different writing tasks - from Q&As to briefing documents, from press releases to commentary, from internal comms to social posts.
You pay strong attention to detail and are organised, holding your work, and the work of your team, to very high standards.
Positive and high energy - you'll need to inject even more fun into the BDU. We are a fast-paced and demanding team, but we always support each other and have fun along the way. The BBH culture must shine through
Activities
PR & Media Relations: You'll develop and deliver strategies to build reputation among target audiences, including:
Being hands on media relations, pitching features, profile and opinion pieces.
Building and nurturing relationships with target journalists.
Building relationships with internal stakeholders from across the business to build trust and demonstrate the value of communications.
Writing press releases, opinion pieces, reactive statements and Q&As.
Leading initiatives and campaigns with support from the Head of Communications and others in the team.
Proactively sourcing comment and other opportunities for spokespeople.
Identifying better ways to do things, constantly striving for excellence and efficiency.
Overseeing reporting and evaluation for activity, ensuring the New Business & PR Executive is completing all necessary monitoring, and recording of BBH's presence in the media and on social networks. Own the management of this and provide regular updates to senior management .
Overseeing the management of the 'little black book' of journalist and industry contacts and the database in which this is done.
Work closely with the Head of Comms and in adherence with the BBH PR strategy, take ownership of specific PR initiatives - including maximising the launch of creative work, and talent profile raising.
Festivals & industry events: You'll identify and secure speaker opportunities and panel opportunities for talent across the agency.
Social Media: You'll work alongside the New Business & PR Executive, Social Strategist and Social Creatives on content strategy and the calendar for the agency's social channels.
Marketing assets: Manage the agency website, and the content displayed in screens in the reception area and around the office.
Qualifications
PR experience is required. Industry experience is welcome but not essential. We're looking for people who demonstrate the following:
Make things happen: Deliver tasks with attention to detail and excellent time management.
Make things better: Show initiative and be proactive in your work.
Build strong relationships: Develop industry and internal relationships, including with senior management, through a clear, honest and straightforward approach.
Behave glass half full: Enthusiastic and upbeat, with a can-do attitude.
Plan glass half empty: Understand the importance of forward planning and taking responsibility.
Creatively passionate: Genuinely curious and interested in all things creative, actively keeping up to date with best-in-class work across the industry.
Additional Information
A team player, with the ability to remain flexible.
Excellent written English.
Digitally savvy and passionate about communications.
Corporate and b2b media relations experience. Consumer PR experience is also welcomed.