General Sales Manager
Salary: Competitive + bonus
Hours: Monday Friday (with some weekend work)
Anne Corder Recruitment are delighted to be supporting a leading premium automotive dealership in the search for an experienced General Sales Manager. This is a fantastic opportunity to join a successful, well‑established retail group representing a prestigious car brand. You will lead, inspire and develop a high‑performing sales operation across New & Used vehicles, driving exceptional results, customer satisfaction and commercial growth.
Responsibilities
* Lead, motivate and develop the New Car Sales Manager, Used Car Sales Manager, Administration/Data Manager and Senior Transaction Manager.
* Drive performance across all sales KPIs including volume, profitability, finance penetration and customer satisfaction.
* Create and implement robust lead management processes to maximise activity, conversion and retention.
* Work closely with the Head of Business to deliver franchise objectives and operational excellence.
* Oversee compliance with FCA regulations, ensuring customers are treated fairly at all times.
* Develop effective marketing and customer acquisition plans in partnership with the marketing team.
* Maintain exceptional showroom standards, customer experience and operational processes.
* Recruit, coach, and support a high‑performing team, ensuring continuous development and capability.
* Manage performance, conduct and holiday allocation in line with company policies.
Qualifications
* A minimum of 2 years experience managing a sales team within the premium automotive sector.
* Strong commercial acumen and a proven track record of exceeding sales objectives.
* Excellent communication skills, able to influence and motivate across all levels.
* A highly customer‑centric mindset with a passion for delivering outstanding service.
* Strategic thinking, robust problem‑solving ability and confidence working under pressure.
* Strong organisational skills, including planning, delegation and time management.
* A positive, resilient and tenacious approach.
* A full, valid UK driving licence.
What’s on Offer
* Competitive salary with excellent bonus/commission structure
* Company car
* 25 days annual leave rising to 28 with service
* Discounts across the wider group
* Bespoke training and development programmes
* On‑site parking
* The opportunity to lead a respected sales team within a prestigious automotive environment
If you are a dynamic, commercially driven leader with a passion for premium automotive and exceptional customer experiences, we’d love to hear from you.
Apply today with your CV, or contact Amy-Jayne at Anne Corder Recruitment for a confidential discussion.
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