Job Title: Local SEO Executive
The role of the Local SEO Executive is to leverage the Google local search landscape and lead activities related to Google products such as Google My Business (GMB) and Local Services Ads (LSA). Additionally, the role involves auditing, monitoring, and implementing Technical Local Paid Search & SEO.
Key Tasks:
* Support the Search Marketing team across SEO, Data & Insight, Paid Search, and Content to deliver priority Organic Search projects for Rentokil Initial and its subsidiaries globally.
* Assist the Digital Projects & Deployment team with the rollout of digital projects, including website crawls & launches, competitor analysis, B2B campaign optimization, and social media initiatives.
* Develop SEO management processes, best practices, and self-help guides to support colleagues. Act as a reliable SEO contact for international markets, troubleshooting issues and developing future strategies.
* Collaborate with various teams and vendors to implement Rentokil Initial’s Digital Search Strategy.
* Work across organic and local search landscapes, delivering results to support the company's search and conversion goals.
Requirements:
* Strong knowledge of Local SEO, analysis & reporting, on-page optimization, and local search strategies, including how social media benefits organic visibility. Experience with Google Business Profile and SEO audits is essential.
* Understanding of SEO best practices, technical considerations, and the organic local search ecosystem, including social media integration.
* Knowledge of search engine algorithms and their impact on website performance.
* Experience with technical SEO changes such as robots.txt, redirects, hreflang, canonicalization, and schema markup.
* Proficiency with SEO tools like SEMrush, Screaming Frog, and backlink auditors such as Kerboo or Ahrefs.
Benefits:
* Competitive salary
* Hybrid working
* Rentokil Initial Reward Scheme
* 23 days holiday plus 8 bank holidays
* Employee Assistance Programme
* Death in service benefit
* Healthcare
* Free parking
At Rentokil Initial, we value diversity and are an equal opportunity employer. We encourage applications from all backgrounds and are committed to creating an inclusive environment. If you have specific needs during the recruitment process, please contact us at (joanna.sharpe@rentokil-initial.com).
Be yourself in your application! Show your passion and understanding of the role to stand out. We look forward to your application.
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