Interior Goods Direct is one of the UK’s leading manufacturers and online retailers of made‑to‑measure blinds, shutters and curtains. Operating a portfolio of successful home interiors brands, we manufacture from our state‑of‑the‑art facility in Yorkshire and have delivered over two million window coverings nationwide.
With annual marketing investment exceeding £10m and ambitious growth plans, we’re looking for a creative and commercially minded Senior Social Content & Community Lead to help shape the future of our organic social presence.
The Role
Reporting to the Marketing Manager, you’ll take ownership of organic social content across multiple home and interiors brands.
This is a hands‑on role focused on content creation, storytelling, audience growth and community engagement. You’ll create social‑first content that increases reach, strengthens brand awareness and supports wider business objectives.
You’ll be responsible for developing scalable content series, producing engaging platform‑native content and using performance insights to continually improve results.
Key Responsibilities
* Own and develop organic social strategy across multiple brands
* Create content for Instagram, TikTok, Facebook, Pinterest and YouTube
* Produce short‑form video, reels, stories, carousels and campaign content
* Plan, film and edit social‑first video contentDevelop recurring content formats and social campaigns
* Identify trends, reactive opportunities and emerging platform behaviours
* Grow audience engagement and community interaction
* Collaborate with CRM, Brand, Creative and Commercial teams
* Analyse performance and optimise content based on insights
What We’re Looking For
* 3+ years’ experience in social media or content creation
* Proven success creating high‑performing organic content
* Strong video creation and editing skills
* Excellent copywriting and storytelling ability
* Experience using content performance data to drive improvement
* Strong understanding of Instagram, TikTok, Facebook, Pinterest and YouTube
* Ability to balance creativity with commercial objectives
* Experience within interiors, lifestyle, retail or home brands
* Multi‑brand experience
* Knowledge of social commerce and creator‑led content
Software Experience
* Photoshop
* Illustrator
Experience with GA4, After Effects and social scheduling platforms is advantageous.
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