Loyalty Manager Brighton 2 days office based and 3 from home Salary on application, competitive salary and benefits Our client, a well-regarded consumer retail brand based in Brighton, is seeking a Loyalty Marketing specialist to lead the planning and execution of loyalty campaigns. We are looking for experience of either launching or managing a fairly complex Loyalty programme for a omni-channel business, with multiple stores in global markets, as well as a database in the multi-millions. You will be responsible for delivering a comprehensive loyalty programme, including campaign planning, execution, and performance analysis. You'll collaborate closely with cross-functional teams—spanning marketing, eCommerce, and retail partners—to roll out compelling campaigns that engage customers and drive commercial results. Key Responsibilities: Plan and deliver multi-channel campaign activity in line with the customer loyalty strategy Manage automated and trigger-based communications to ensure timely, personalised engagement Collaborate with internal teams and retail partners to deliver key Loyalty campaigns covering new product launches, in-store promotions, events, and seasonal campaigns Execute integrated marketing campaigns across email, SMS, social media, digital content, and in-store activations Monitor and report on campaign performance against KPIs, delivering clear insights and recommendations for continuous improvement Manage external agencies, ensuring briefs are executed effectively and results are tracked and optimised What you will need: Minimum of 4 years’ experience in a Loyalty Programme, campaign marketing focused role Demonstrable experience managing loyalty programme strategy and execution, ideally across an omni-channel customer base Proven ability to manage and segment large consumer databases, with knowledge of automation and trigger campaigns Familiarity with CRM platforms such as Klaviyo, Talon.One, or similar Strong analytical mindset, confident in interpreting data and providing insights to support commercial decision-making What’s on Offer: Generous staff discount, Company bonus Competitive holiday allowance and pension excellent scheme Ongoing training and development opportunities A collaborative, customer-first culture in a growing brand