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Performance Marketing, Email & Content Manager, Lincoln
Client: Love Lemonade
Location: Lincoln, United Kingdom
Job Category: Other
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EU work permit required: Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
Job Title: Performance Marketing, Email & Content Manager
Employment Type: Full Time
About Us:
Founded in 2007 and based out of Hertfordshire in the UK, Lemonade is your go-to shop for all things glitter, crystals, and bling. With our bedazzled and ornate creations, we aim to bring a little sparkle to everyone’s day.
Lemonade’s story begins with our owner and founder, Laura Hope, selling handmade items at local craft fairs. Her bejewelled goods quickly skyrocketed in popularity, leading to expansion into worldwide exhibitions and high-end retail shelves. Our products have been featured in department stores and duty-free shops.
Our company has grown significantly, with a large social media following and a strong online presence. We have collaborated with influencers, celebrities, and social media stars, making Lemonade a destination for glamorous goods.
Role Overview:
We are seeking a Performance Marketing, Email & Content Manager to lead our data-driven marketing efforts. This role will focus on customer acquisition, engagement, and retention through performance marketing, email campaigns, and compelling content. The ideal candidate is analytical, creative, and passionate about digital performance optimization.
Key Responsibilities:
Performance Marketing:
* Develop and execute paid media strategies across search, social, display, and other digital channels.
* Optimize campaigns to improve ROI, lead generation, and customer acquisition.
* Track, analyze, and report on performance metrics, using insights to refine strategies.
Email Marketing & CRM:
* Plan, execute, and optimize email campaigns to nurture leads, engage customers, and boost conversions.
* Automate email workflows (welcome series, abandoned cart, post-purchase, re-engagement, etc.).
* Implement A/B testing, segmentation, and personalization strategies to enhance email effectiveness.
* Create compelling content for emails, landing pages, paid ads, and social media to support marketing goals.
* Collaborate with designers to ensure brand consistency and audience engagement.
* Align content with SEO and conversion rate optimization best practices.
Qualifications & Skills:
* At least 5 years of experience in performance marketing, email marketing, and content strategy.
* Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
* Proficiency with email marketing tools (Klaviyo) and CRM systems.
* Experience with A/B testing, customer segmentation, and marketing automation.
* Analytical skills with experience using Google Analytics, SEO tools, and campaign tracking platforms.
* Excellent copywriting and content creation skills.
* Understanding of GDPR, CAN-SPAM, and data privacy regulations.
* Strong project management skills and attention to detail.
Why Join Us?
* Competitive salary and benefits.
* Growth opportunities in a fast-paced, data-driven marketing team.
* Collaborative and innovative work environment.
How to Apply:
Send your CV and cover letter to [emailprotected] with the subject line “Performance Marketing, Email & Content Manager – [Your Name]”.
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