Marketing Communications Manager
Wakefield
Salary: £40,000 - £50,000
About the Role
An exciting opportunity has arisen for a talented and experienced Marketing Communications Manager to lead communications, marketing, and PR initiatives for both a leading business services organisation. This dynamic role combines strategic planning with hands-on execution, making a significant impact on brand positioning, employee engagement, and community outreach.
Key Responsibilities
* Serve as the custodian of brand positioning, ensuring purpose and values are embedded into external activities.
* Manage and develop brand propositions, attributes, values, imagery, and tone of voice.
* Plan, coordinate, and execute all internal and external communications, marketing, and PR activities.
* Create and implement PR strategies
* Develop and execute content strategies, including SEO, blogs, case studies, and testimonials.
* Oversee CSR activities, packaging them into coherent marketing assets for stakeholders.
* Manage internal communication platforms to enhance employee engagement.
* Manage marketing budgets effectively, ensuring cost control and data analysis.
Key Requirements
* Experienced in creating and delivering marketing strategies within a commercial B2B or B2C environment.
* Must have excellent copywriting skills
* Familiar with digital marketing across email, online, and social channels.
* Experience of developing and implementing effective PR activity
* Adept at building strong stakeholder relationships and communicating effectively.
This is a unique opportunity to work at the heart of a thriving organisation with a strong sense of community and purpose. You'll play a pivotal role in shaping the brand and supporting meaningful initiatives through the foundation's work.
If you're passionate about marketing, thrive on variety, and have the skills to drive impactful campaigns, we'd love to hear from you.