To learn more about our team and office culture in Leeds, England (UK), visit the following links.
Careers Page:https://www.knowbe4.com/careers/locations/york
Glassdoor:https://www.glassdoor.com/Location/KnowBe4-York-Location-EI_IE969384.0,7_IL.8,12_IC3297365.htm
LinkedIn:https://www.linkedin.com/company/knowbe4/life/uk/
The Marketing Manager is responsible for managing the effective promotion and positioning of the KnowBe4 brand.
Responsibilities:
* Work collaboratively with appropriate team members to develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies
* Manage and build various email lists and create and send email campaigns with calls to action, in compliance with applicable data protection laws
* Coordinate with the US marketing team to manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
* Drive client strategy and planning through the analysis of historic performance, past email engagement and website interactions (content downloads, site page visits, etc.), understanding KPI’s and implementing list management/deliverable bestpractices
* Employ best practices as it relates to database concepts such as “A list" segmentation and suppression lists
* Predict, forecast and track outcomes of campaigns, website traffic and conversion activities in a manner that allows for meaningful analyses
* Measure campaign results and optimize the lead nurture tracks to increase conversion traffic
* Work to minimize list decay and the amount of unsubscribes while increasing the productivity of our email marketing campaigns
* Manage the set up of all lead generation campaigns.
* Measure and optimize our lead generation marketing using vendor specific dashboards, CRM and marketing analytics reports
* Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ
* Craft landing pages and lead generation forms for our content to distribute through relevant programs.
* Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead
* Support the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions
* Stay up to date with the latest trends and changes with SEO and major search engines
* Support management and setup of all paid campaigns (PPC)
* Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links
* Collaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms
* Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
* Develop communication plans and compelling email content to drive partner engagement
* Support event selection and management and collaborate with other EMEA marketing teams to ensure consistency in messaging, event attendance and best practice
Requirements:
* MA or Degree in Marketing or business-related subjects
* CIM Certification/Diploma (not essential but an asset)
* Competence in using digital marketing tools
* A willingness to learn new methods and technology
* Minimum 3 years in marketing management experience
* Experience with Google Workspace
* Prior experience with marketing automation systems such as HubSpot or similar
* Prior experience with Salesforce or other CRM software a plus.
* Infectious positive, can-do attitude
* Strong verbal and written communications
* Excellent time management and organization skills
This position is a temporary position due to Maternity Leave. The expected end date of this position is December 31st, 2024.
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