Overview
Join us to work on Britain’s most loved crisp brand and create millions of smiles for everyone! Every time someone opens a bag of Walkers, they’re opening a bag of brilliant British culture. You see, since 1948 we’ve been transforming humble potatoes into the most delicious crisps – and a national icon. The crunch, the flavour, the shape, the sound, the mmmmm…and the much-talked about adverts make Walkers the nation’s favourite and most irresistible crisps brand.This Walkers Brand Manager role is as much about creativity as it is about sharp commercial thinking, with a blend of communications development, product innovation and commercial ownership. This is a hugely exciting moment to land the strategies and major ‘do-differents’ in 2026 for the Core Walkers brand.
Responsibilities
1. Champion human-centricity across everything we do, with ongoing curiosity for understanding real people and how we can meet their needs better.
2. Lead & develop Walker’s Shopper proposition, landing our brand with impact at the point of purchase.
3. Lead project teams to develop new product innovation. Working closely with cross-functional partners to land impactfully in market.
4. Brief and lead packaging design development including on-pack promotions.
5. Champion brand/project performance analysis and work with key stakeholders to unlock commercial opportunities and address challenges.
6. Lead campaign evaluation and learning implications
7. Manage total project A&M budget and regularly report and under/ over-spends
Qualifications
8. We are looking for an experienced brand manager who is passionate about understanding people and unlocking ideas.
9. Someone with excellent cross-functional collaboration to execute projects.
10. You have creative curiosity – always looking for the most impactful way to execute ideas & campaigns.
11. You are confident with data and financials and can translate those into actionable brand recommendations.
12. Great judgment, flexibility and resilience are key qualities for this role.
Why Join Us?We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
Equal OpportunitiesWe’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.
About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.