Performance Manager / London / 3 month freelance contract
Key Responsibilities
Performance Reporting:
* Design, develop, and deliver regular Tier 3 performance reports for Ford, ensuring accuracy, and actionable insights. This includes bi-weekly/monthly reports for key campaigns like "Go Electric."
* Design, develop and deliver bi-weekly central reports for Tier 3 and Tier 4 markets
Data Analysis & Insights:
Analyze campaign results and market media performance to identify trends, opportunities, and areas for optimisation. Collaborate with clients to analyze results for campaigns like Model-E and Blue.
Template & Process Enhancement:
Take the lead on improving and standardising monthly reporting templates to ensure consistency and efficiency across markets.
• Client Collaboration: Act as the main point of contact for performance-related discussions, presenting findings and recommendations to both internal teams and the Ford client.
• Team & Market Coordination: Work closely with local and central teams to establish clear goals and efficient ways of working, ensuring timely and insightful performance updates
Key Skills / Experience:
* Experience working within Meta Business Suite, full capabilities of the platform (events manager, ads reporting etc), as well as other paid platforms, including Google, X, TikTok, LinkedIn, Snapchat or Pinterest
* An in-depth understanding of pixel and UTM tracking implementation across platforms, and how to analyse conversion and Google Analytics data
Start date: 15th September
Duration: 3 month contract
Location: London (3 days a week on-site)
Rate: Up to £300 per day (IR35 not assessed yet)