Summary
We’re looking for a Community Fundraising Manager to join our ambitious Public Fundraising team, this is an new role within our Individual Giving Team.
You’ll have experience inspiring fundraising groups, delivering mass in-aid of fundraising products, and motivating volunteers and individuals to fundraise on our behalf. You’ll build strong internal and external relationships, use audience insight and sector trends to develop in-aid of fundraising initiatives and deliver an impactful suite of community-led products. You’ll also have experience delivering in-memory products at scale and developing digital stewardship journeys and activations.
In delivering the Community Fundraising programme, you’ll bring expertise in digital marketing, strategic thinking, and mass audience engagement. You’ll share our ambition to drive growth through fundraising products and activations, working closely with colleagues across the charity to maximise donor lifetime value.
You’ll be someone who can effectively collaborate with internal and external stakeholders to champion the role Public Fundraising plays. You’ll enjoy monitoring donor trends, being data-led, and testing and learning across all Community Fundraising income streams.
This role involves travel and overnight stays when required.
What it's like to work here
We have dedicated and skilled people across all our teams. In Fundraising, we’re ambitious—there is so much more we want to achieve to support our cause.
You’ll be working in a newly formed team with the Head of Individual Giving. You’ll be building a new income stream from the ground up, drawing on learnings from existing streams and identifying opportunities to grow and develop the programme to meet our exciting fundraising goals.
Your contractual location will be our head office in Swindon, and you’ll be expected to attend the office. However, there is flexibility on where you work at other times. You will be required to work at a National Trust location for 40–60% of your working week. This will be discussed further at interview.
What you'll be doing
This role presents an exciting opportunity for someone passionate about inspiring donors, fundraising groups, and volunteers. You’ll play a key role in developing this new income stream with internal partners, organisation wide.
You’ll manage all areas of Community Fundraising, including supporter groups, in-aid of fundraising, and in-memory giving. You’ll identify levers to inspire donors, raise more money for critical conservation work, and create exceptional donor experiences. You’ll think across the lifetime of a donor’s relationship with us and collaborate with other teams to engage donors where they are.
Who we're looking for
Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:
1. Experience developing mass fundraising strategies and growing six-figure-plus community fundraising income streams, including mass in-aid of asks, in-memory giving, and supporter groups.
2. Strong project management experience, including using data, sector trends, and audience insight to develop marketing campaigns, compelling fundraising propositions, stewardship journeys, and lifetime value plans, with a view to connecting with diverse communities.
3. Experience building strong relationships with external agencies and internal stakeholders (including supporter groups, volunteers, properties, and in-memory supporters) while ensuring an audience-first approach and championing Community Fundraising.
4. Knowledge of six-figure-plus Community Fundraising product life cycles and experience delivering mass-scale fundraising budgets, including monitoring CPA, ROI, KPIs, and retention rates.
5. Experience developing and implementing lifetime value journeys integrated with wider charity communications, including knowledge of donor motivations and segmentation, storytelling, and effectively communicating the charity’s mission and impact.
Additional criteria for all other applicants:
6. Knowledge of GDPR, fundraising compliance and ethical standards
7. Experience of using CRM and Data systems to support data-driven decision making
The package
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
•Substantial pension scheme of up to 10% basic salary
•Free entry to National Trust places for you, a guest and your children (under 18)
•Rental deposit loan scheme
•Season ticket loan
•EV car lease scheme
•Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
•Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
•Flexible working whenever possible
•Employee assistance programme
•Free parking at most Trust places