HSJ Information | London (Hybrid) Are you a creative and commercially minded marketer looking to make a real impact? At HSJ Information, we run some of the most influential events in the UK healthcare sector, bringing together leaders, innovators and decision-makers shaping the future of healthcare. We’re looking for a Senior Marketing Executive to join our growing team and lead engaging, data-driven marketing campaigns that drive attendance, awards entries, and sponsorship opportunities across our events portfolio. This is a fantastic opportunity for someone who wants to take ownership of campaigns, develop strategic marketing skills, and grow their career within a leading healthcare media brand. What You'll Be Doing As a key member of the marketing team, you will plan and deliver integrated marketing campaigns that connect healthcare professionals with our industry-leading conferences and awards. Your work will directly impact the success and growth of our events portfolio. Campaign Strategy & Delivery Plan and deliver multi-channel marketing campaigns including email, social media, website, and digital channels. Drive delegate registrations, awards entries, and sponsorship leads. Ensure all marketing messaging is clear, compelling and tailored to different audience segments. Audience Growth Build and manage targeted audience databases aligned with event audience profiles. Identify new opportunities to reach healthcare leaders and decision makers. Work with sales and production teams to identify potential sponsors and partners. Marketing Execution Manage and optimise event websites and digital content. Create engaging marketing collateral including emails, brochures, invitations and social campaigns. Build and deploy campaigns using marketing automation platforms such as Marketo. Performance & Insights Track campaign performance against clear KPIs and acquisition targets. Analyse results to optimise campaigns and improve performance. Contribute to post-event analysis and insights to drive future improvements. Event Support Provide on-site support at key industry events. Lead the social media promotion and engagement strategy around events. What We're Looking For We’re looking for someone who is curious, proactive, and passionate about marketing. Essential 1.5 years’ experience in B2B marketing Experience delivering successful multi-channel marketing campaigns Strong copywriting and communication skills Ability to work with multiple stakeholders across a business A data-driven mindset with experience tracking campaign performance Nice to Have Experience marketing events, conferences or awards Knowledge of the UK healthcare sector Experience with marketing automation platforms or CRM systems Tools & Platforms Experience with the following is beneficial: Marketing automation (Marketo, HubSpot, Pardot or similar) CRM platforms (Salesforce or MS Dynamics) Social media management tools (Sprout, Hootsuite etc.) Google Analytics or similar reporting tools CMS and SEO basics Microsoft Office and SharePoint Why Join HSJ Information? Work with a trusted brand in UK healthcare Be part of high-profile industry events Take ownership of end-to-end marketing campaigns Collaborate with teams across marketing, editorial and sales Grow your career in a fast-paced, commercially focused environment Ready to Apply? If you’re a driven marketer who wants to create impactful campaigns and grow within a leading events business, we’d love to hear from you. Apply now and be part of the team shaping the future of UK healthcare events.