This role is based in our head office located in Street, Somerset and requires in-person attendance at least 3 days per week. Our office is located at 40 High Street, Street, Somerset, BA16 0EQ.
Responsible for managing site optimization and the EU digital trading plan to deliver commercial growth within the eCommerce channels of Clarks EU South.
Responsible for delivering and managing the digital trading plan for the EU ecommerce sites. Working alongside the wider ecommerce and global brand teams to align all trading activity and ensure a consistent approach for the brand that is appropriate to drive online commercial performance.
Responsible for optimising and maintaining the ecommerce sites, completing regular housekeeping checks, analysing the consumer journey, identifying cross sell and MVT opportunities to implement changes, enhance experience and maximise sales conversion.
Work alongside the Data and Performance analyst to provide weekly data analysis of site performance, sharing cross functionally within the business to recommend & manage actions that will optimise the digital experience across the EU websites, driving an increase in conversion, net turnover, and consumer satisfaction (eSAT score).
Update websites based on agreed plans with Ecommerce Head of EU Digital trade. Working with front end developers to implement banner updates and managing all onsite navigation and site rankings through Commerce Tools systems.
Work collaboratively with the digital Merchandiser to agree seasonal approaches and product focuses.
Ownership of online product categorisation to ensure a smooth and logical customer journey and increase sales.
Execute planned and ad hoc work as requested by the wider business as and when required e.g. Website Testing for monthly site Dev releases/customer care issues/operational updates.
Manage and enable product recommendations, utilising the data insights to provide consumer feedback into the wider regional teams as well as optimise to maximise commercial performance.
Provide feed in for editorial page briefs for both brand directed and additional in team content. Working with the Front-End Developers to build out the pages and ensuring that the onsite consumer journey is optimised.
Must have experience in Retail and eCommerce, preferably Europe market.
Must have experience managing websites and actively trading them each day.
Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825, when James and Cyrus Clark made a slipper from sheepskin off-cuts and forever transformed the future of footwear.