Job Description
We’re hiring a commercially driven Senior Digital Marketing Manager to own and scale Skinnydip’s digital performance.
This is a high-impact role with full responsibility for budget, performance, and profitable growth across paid media, CRM, affiliates, and emerging channels.
You’ll play a key role in driving UK and international growth, working closely with Ecommerce, Creative and Brand teams to deliver campaigns that convert.
Key Responsibilities
Performance & Budget Ownership
* Own the digital marketing budget with clear accountability for revenue, ROAS, CAC and profitability
* Lead forecasting, pacing and performance reporting
* Identify opportunities to scale revenue while improving efficiency and contribution margin
Paid Media (Meta, TikTok & Google)
* Own strategy and execution across Meta, TikTok and Google (Search, Shopping & PMAX)
* Drive both demand generation (paid social) and demand capture (search & shopping)
* Continuously test creatives, audiences and formats to improve performance
* Brief and collaborate on high-performing content (UGC, creators, product-led, trend-driven)
CRM & Retention (Ometria)
* Own CRM strategy across email and SMS
* Build and optimise lifecycle journeys (welcome, browse abandon, post-purchase, winback)
* Drive LTV, repeat purchase rate and engagement through segmentation and personalisation
* Align CRM with trading calendar, launches and campaigns
Affiliate & Creator Marketing
* Own and grow the affiliate programme
* Identify and onboard new partners, creators and networks
* Optimise commission structures to drive incremental revenue
* Work closely with influencer/content teams to maximise performance
SEO (Organic Growth)
* Own SEO strategy with a focus on revenue-driving organic growth
* Identify keyword opportunities across products, categories and trends
* Optimise site structure, landing pages and on-site content
* Monitor rankings, technical performance and organic conversion
App Marketing
* Own app growth and performance strategy
* Optimise push notifications and engagement
* Plan app-exclusive campaigns and offers
* Track revenue, retention and customer behaviour
Analytics & Reporting
* Own tracking across Shopify and GA4
* Report on key KPIs: Revenue, ROAS, CAC, CR, AOV, LTV
* Analyse channel performance and attribution
* Turn data into clear, actionable insights
Cross-Functional Collaboration
* Partner with Ecommerce, Merchandising and Brand teams on campaigns and launches
* Align marketing activity with onsite merchandising and trading calendar
* Support international expansion, particularly US growth
About You
* 7+ years in digital or performance marketing, ideally ecommerce or DTC
* Strong hands-on experience across Meta, TikTok and Google Ads
* Proven track record managing and scaling paid media budgets
* Experience with CRM platforms (Ometria or similar)
* Solid understanding of SEO and organic growth
* Strong analytical skills (GA4, Shopify)
* Commercial mindset with a clear focus on profitability and growth
Nice to Have
* Experience scaling brands internationally (especially US)
* App marketing and retention experience
* Understanding of influencer/UGC-led performance marketing
* Familiarity with attribution and incrementality testing