Marketing Manager (Embedded Role for Southgate Bath)
Salary: £42,000–£55,000 depending on experience.
Location: On-site at Southgate Bath, Bath | Permanent, full-time. You will be employed by Whitewall, embedded full‑time within Southgate Bath. Whitewall is recruiting to this position on behalf of British Land as part of our embedded staffing model. You will be employed by Whitewall (with full HR, payroll, training and development support) but work exclusively as the on‑site Marketing Manager for Southgate Bath, a leading shopping centre destination in Bath.
This is not an agency role and does not involve working on other Whitewall clients. You’ll work 100% on Southgate Bath, alongside the centre team.
About the Role
In this exciting role as Marketing Manager, you’ll own and deliver the full on‑site marketing, events and placemaking programme for Southgate Bath. You’ll ensure the destination remains relevant, vibrant, and commercially successful, driving footfall, brand strength, retailer performance and asset value. You’ll report to a Whitewall Account Director, with a dotted line into British Land’s Senior Retail Marketing Manager.
What You’ll Do
* Own the full marketing and events plan, aligned to centre strategy and commercial goals.
* Deliver local campaigns, seasonal moments, events and community partnerships.
* Manage all digital, social and website content, ensuring accuracy and retailer inclusion.
* Build strong local media and PR relationships.
* Ensure customer data is collected, managed and used compliantly.
* Work closely with Retail Managers and the centre team to drive retailer engagement.
* Provide clear communication to retailers and stakeholders about all marketing activity.
* Develop partnerships with community groups, authorities and cultural bodies.
* Act as the centre’s local intelligence hub (insight, trends, demographics, competitor analysis).
* Own performance reporting at site level.
* Manage the annual marketing budget, demonstrating strong ROI.
* Support leasing and asset management with openings and strategic initiatives.
* Manage agencies to ensure high quality delivery.
What You’ll Bring
* 10+ years experience in marketing, ideally in retail destinations or placemaking environments.
* Commercial mindset with ability to link marketing activity to real business outcomes.
* Excellent communication and stakeholder management skills.
* Highly organised, comfortable managing multiple projects.
* Confident using data and insight to shape reporting and decisions.
* Experience with digital and social platforms.
* A proactive, positive, problem‑solving approach.
* Degree‑qualified or holding a recognised marketing/communications qualification.
About Southgate Bath
Southgate Bath is a leading shopping and leisure destination in the heart of Bath, offering a vibrant mix of more than 60 independent and national brands, including restaurants, cosy cafés and a boutique cinema, all within just steps from Bath Spa station.
About Whitewall
Whitewall is a marketing, digital and design agency with extensive experience in the built environment. For the past 20 years we’ve worked with clients including British Land and Landsec, helping them deliver footfall and sales growth across their property portfolios, including shopping centres and retail outlets.
How To Apply
Please send your CV to the email address in Contact Details, along with a short note explaining why you’re the right fit for the role by 10th March 2026.
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