Description
Key Responsibilities May Include:
1. Develop and manage go-to-market strategies for new and existing market segments and channels, including innovative pricing, product positioning, and promotional tactics.
2. Work closely with senior leadership to identify, assess, and prioritize strategic growth opportunities, ensuring alignment with business goals.
3. Lead the planning and execution of Account-Based Marketing (ABM) and portfolio optimization initiatives in collaboration with integrated marketing and demand generation teams.
4. Create and maintain project management tools, including charters, roadmaps, risk assessments, and scorecards to track milestones and outcomes.
5. Develop sales and industry solution guides, strategic marketing battlecards, and persona-driven resources to support decision-making and drive market engagement.
6. Conduct market research to uncover new market and channel opportunities, leveraging tools such as PowerBI and Nielsen for segmentation and reporting.
7. Facilitate cross-functional collaboration to prioritize and execute growth initiatives, ensuring coordination and alignment across regional teams.
8. Build regional strategic marketing capabilities, supporting market leadership in key product and program areas.
9. Lead the execution of the country marketing plan
10. Represent the country requirements and views on Regional and Global Committees to ensure alignment of marketing strategies to local business needs.
Remote Type
Hybrid Remote
Skills to succeed in the role
Adaptabilité, Analyse du marché, Apprentissage actif, Curiosity, Développement de campagne, Empathie, Engagement client, Gestion de marque, Gestion du marketing, Initiative, Intelligence émotionnelle, Littératie numérique, Résolution de problème, Stratégie de marque, Stratégies de marketing, Travail interfonctionnel
We are an Equal Opportunity Employer, and we are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potential. This means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
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