Job Description
About The Role
As Senior Connections Digital Planning Director, you will be the strategic lead for digital planning across all campaigns, ensuring that every plan ladders up to the overarching communications strategy and delivers against client business objectives. You’ll be the primary digital planning contact for the client, responsible for driving innovation, integration, and cross-channel efficiency at the heart of every solution.
You will lead and inspire teams to deliver convention-challenging, award-winning work, with a strong focus on performance and effectiveness. Your expertise will shape pitches and key digital planning workstreams, setting the standard for excellence in digital media.
You’ll champion the craft of planning within the agency, evolving our proprietary planning process in collaboration with the strategy and connections planning team. Your digitally mature thinking will be applied across every stage of planning, supported by deep knowledge of our tools, systems, and partner platforms - including acting as our Omni expert and delivering training to upskill others.
Building strong, collaborative relationships with senior media owners will be key, as will partnering with measurement and effectiveness teams to ensure plans are built for performance and learning. You’ll bring a bold point of view on media planning- one that gets notice...