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Job Description:
Lifetime Legal is seeking a proactive and strategic Marketing Executive to drive our B2B and B2C marketing efforts. In this role, your focus will be on promoting Member Benefits and increasing membership subscriptions with a strong passion for content creation. Your expertise in lifecycle marketing will help enhance customer retention, reduce churn, and improve engagement through targeted, data-driven campaigns.
The role will be central to developing engaging, on brand content that supports campaigns and drives engagement.
Key Responsibilities:
Content Creation
Develop and write high-quality content for digital channels, including blogs, social media, newsletters and websites
Collaborate with the wider marketing team to support content needs for campaigns and product launches
Create compelling copy for landing pages, email campaigns and other marketing materials
Content Planning & Management
Maintain and manage a content calendar with key marketing activities and seasonal trends
Conduct content audits and help optimise existing assets for performance, SEO and brand consistency
Consumer Insights & Strategy
Analyse data on current and subscribing members to identify key behaviours, interests, and patterns
Use insights to develop targeted messaging and retention strategies for different customer segments
Continuously refine marketing strategies to enhance awareness, engagement, and loyalty
Campaign Development & Execution
Plan, segment, test, and launch CRM campaigns with timely, personalised communication to maximise engagement
Implement lifecycle marketing strategies, including onboarding, renewals, and win-back initiatives
Optimise subscription email flows to increase customer lifetime value, reduce churn, and drive upsells
Conduct A/B testing to refine messaging effectiveness
Content & Brand Awareness
Work closely with the Marketing team to create engaging content across multiple channels, reinforcing brand messaging and highlighting member benefits
Ensure consistent tone, branding, and messaging across all marketing tasks
General Marketing Support
Manage social media accounts, update the CMS website, and create marketing assets as needed
Performance Analysis & Reporting (Desirable)
Monitor, analyse, and report on key performance metrics (e.g., churn rate, engagement, reactivation) to inform and improve future strategies
Skills & Competencies:
Marketing & CRM Expertise
Strong understanding of CRM, CMS platforms, email marketing, and lifecycle marketing best practices
Proven ability to develop and execute data-driven strategies for customer retention and engagement
Strong understanding of SEO, digital trends and content performance metrics
Communication & Collaboration
Excellent verbal and written communication skills
Strong team player with the ability to collaborate effectively across departments
Analytical & Problem-Solving Skills
Ability to analyse data to identify trends and optimise marketing strategies
Creative approach to problem-solving and campaign development
Adaptability & Time Management
Ability to learn new skills quickly and thrive in a fast-paced environment
Strong organisational skills, with the ability to prioritise and manage multiple tasks effectively
Work Ethic & Creativity
Self-motivated with a results-driven mindset
Innovative thinker who brings fresh ideas to the table
Key eye for detail and a passion for content creation
Experience
First Class Degree in Marketing
Previous experience in a membership-based role is advantageous
1 year + of marketing experience (desirable)
Career Development:
Lifetime Legal will provide support with development to progress further in your role within the company.
Why join us?:
You will be joining a company at the forefront of our industry activities, where your personal value will shape the future activities of the brand
We invest in our people and support their empowerment and success by offering a wide variety of benefits, including:
Company events, competitions, incentives and a tasty monthly food van
Company social events such as: 5-a side football, seasonal events
Modern office, free onsite parking and EV charging
Paid annual leave: 20 days, plus bank holidays and your birthday off
Company pension
Private healthcare scheme for employees and their children
Referral programme
Enhanced eye care scheme
Office fun initiatives such as: Book Nook, wellness programmes and many more
Access to store discounts, of over 600 stores
Access to an exclusive Lifetime Legal benefits package, including legal advice, a free will and Mover Protection
Salary - £28,000 - £35,000 (dependent on experience)