Job Description
How you'll make an impact
As Director of Marketing, you will lead Dentally's global marketing function, bringing
together brand, content, communications, product marketing and demand generation
into one aligned strategy. You'll operate at both a strategic and operational level,
building and leading a central team while enabling regional Heads of Marketing in the
UK, Australia, New Zealand and Canada to activate local campaigns. Your work will be
critical in shaping Dentally's growth story, building trust with dental professionals and
ensuring our message reaches and resonates with the right customers in each market.
What you'll do
* Define and own Dentally's global marketing strategy across brand, content,
product marketing, communications and demand generation
* Lead and develop a high-performing central marketing team and a network of
regional Heads of Marketing
* Oversee the Dentally brand, ensuring consistency in tone, messaging and visual
identity across all markets and channels
* Partner closely with Product to position and launch new features in ways that
clearly communicate value to our customers
* Collaborate with Sales and Commercial teams to ensure alignment on lead
generation, pipeline contribution and campaign priorities
* Support local marketing leaders to execute regional campaigns that reflect
market dynamics and local customer needs
* Set, manage and optimise the global marketing budget, ensuring measurable
ROI from all key activities
* Track, report and improve key marketing metrics related to brand awareness,
lead generation, engagement and conversion
* Act as a key member of the leadership team, contributing to strategic planning
and business growth
* Ensure Dentally remains a category leader by staying ahead of digital marketing
trends, tools and technologies
* Lead and develop a high-performing team
* Coach team members in best practices, fostering a culture of continuous
development and always lead by example
* Motivate and inspire your team to reach and exceed all set targets and KPIs
* Maintain a trusting, collaborative environment, enabling the team to thrive
* Lead the recruitment efforts for your team, identifying and hiring top talent
* Promote an inclusive and diverse culture, in line with the Henry Schein One values
What you'll bring with you
* 10+ years of B2B SaaS marketing experience with at least 5 years in a leadership
role
* Proven ability to operate across global and regional marketing models in high-
growth environments
* Experience leading multi-disciplinary marketing teams including brand, content,
product marketing and demand generation
* Strong strategic thinking paired with hands-on execution and operational rigour
* Deep understanding of CRM, marketing automation, paid media, SEO and
analytics
* Excellent communication, leadership and stakeholder management skills
• Strong commercial awareness with a focus on measurable results
• Experience working with product teams to shape positioning and go-to-market
planning
* Ability to collaborate across time zones and functions with a customer-centric
mindset
* A creative mindset with the ability to develop ideas that cut through, build
engagement and reinforce brand distinctiveness
Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.