About Us
Orlight is a leading British lighting manufacturer, delivering premium architectural lighting solutions across residential and commercial markets. With our B2B (orlight.com) and B2C (orlighthome.com) platforms now central to our customer experience, we're investing in a digital leadership role to own and evolve our websites, aligning every user interaction with the quality and performance of our products
Role Overview
We are seeking a Head of Web Design to lead the visual design, UX structure, and ongoing performance optimisation of our digital platforms. This is a senior, hands-on role for an experienced digital designer who can balance aesthetic excellence with commercial outcomes, owning the visual integrity of our websites while ensuring continuous improvement through data-driven decision-making.
You will work closely with senior leadership, marketing, and product teams to deliver high-performing digital experiences. This role demands both creative leadership and technical fluency, with strong skills in responsive layout design, HTML/CSS implementation, and the ability to interpret and present site analytics clearly and confidently.
Please note: This is a design-led role, not a developer or engineering position. While strong HTML/CSS skills are essential, the emphasis is on leading visual design, usability, and digital strategy, not on JavaScript development or full-stack engineering.
Key Responsibilities
* Own and lead the visual and UX evolution of orlight.com and orlighthome.com — from homepage design and product layouts to campaign landing pages and content areas
* Set and enforce design systems, web standards, and styling principles to ensure consistent branding and user experience across platforms
* Lead all visual implementation in HTML/CSS within a CMS environment — executing updates and mentoring others on standards and execution
* Analyse site performance and behaviour using tools like GA4, Hotjar, and Clarity — making data-backed design recommendations and reporting clearly to stakeholders
* Collaborate closely with marketing and product teams to drive engagement, retention, and lead conversion through visual and UX improvements
* Ensure WCAG accessibility, responsive behaviour, and mobile performance across all screen sizes
* Manage and QA all design output across key digital pages and product experiences
* Introduce creative process improvements and AI-driven tools (e.g. image generation, layout ideation, GPT-assisted editing) to streamline output and reduce repetitive tasks
What We’re Looking For
* 10+ years of experience in senior digital web design roles, ideally with ownership of full-site design and optimisation.
* A strong portfolio demonstrating end-to-end project leadership, from concept to live implementation.
* Advanced proficiency in HTML/CSS, Figma or Adobe XD, and Adobe Creative Suite.
* Deep understanding of UX principles, responsive layout behaviour, and accessibility standards.
* Confidence in interpreting analytics and using data to support design decisions and stakeholder conversations.
* Experience working within CMS-based systems and adapting design within structural constraints.
* Strong communication and presentation skills, capable of explaining design rationale to both creative and non-creative audiences.
Additional Advantages
* Familiarity with A/B testing, CRO, or other optimisation methodologies
* Experience within e-commerce, product-based, or manufacturing sectors
* Awareness of SEO principles as they relate to design structure and content hierarchy
* Basic understanding of JavaScript (not essential)
What You’ll Get
* A senior leadership role with creative and strategic ownership of two key web platforms
* Salary starting at £60,000+ depending on experience and capability
* Opportunity to work onsite in a fast-moving, design-conscious environment at our St Albans HQ
To Apply
Please submit your CV and portfolio, along with a short statement describing a project where you drove measurable improvements through design leadership and UX enhancement.
Shortlisted candidates will be invited for an interview and strategic presentation review.
Job Type: Full-time
Benefits:
* Company events
* Company pension
* Discounted or free food
* Employee discount
* Free parking
* On-site parking
Schedule:
* Monday to Friday
Work Location: In person