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#TEAMBULK ARE HIRING A SENIOR BRAND MANAGER
Bulk is on an incredible journey, with a mission to move the business from a manufacturing-led retailer to a destination brand for active nutrition. We are shaking up the sports nutrition industry through disruptive marketing campaigns that help people think differently about our brand – and we want you to be a part of it!
We want passionate risk-takers. We want people that like to challenge our thinking. We want people that live and breathe digital and have an affinity to the world of nutrition, health, fitness, and sports.
IN A NUTSHELL
We’re looking for an enthusiastic and results-driven Senior Brand Manager to lead our brand marketing efforts and manage key partnerships in this exciting growth phase.
As our Senior Brand Manager at Bulk, you will be responsible for driving the brand's marketing strategy and execution across the UK and Europe. You’ll work closely with your team (3 direct reports) and surrounding departments to ensure our products reach the right audiences through various channels, including social media, website, and partnerships. You will also be tasked with gathering market insights and performing data analysis to optimize product offerings across different regions.
WHAT WILL YOU BE DOING?
* Brand Strategy & Marketing:
o Lead and execute brand marketing campaigns across the UK and Europe.
o Oversee brand campaigns to drive product revenue for digital channels (social media, website, email, etc.), ensuring consistency with brand voice and positioning.
o Collaborate with the product team to tailor marketing efforts for different products based on market needs and consumer preferences.
* Partnership Development & Management:
o Identify and build strategic partnerships with influencers, gyms, fitness professionals, and other relevant brands across the UK and Europe.
o Manage existing partnerships to drive collaborative marketing efforts and maximize brand exposure.
o Negotiate and manage contracts and partnerships to ensure mutually beneficial outcomes.
* Team Leadership:
o Manage and mentor a small team of three direct reports, ensuring their personal and professional development.
o Foster a collaborative environment and ensure team performance aligns with company objectives.
* Market Research & Analysis:
o Conduct market research to understand regional differences in product demand and consumer behavior.
o Analyse performance metrics across campaigns to optimize marketing efforts and identify growth opportunities.
o Provide data-driven insights to shape future brand and product strategies in different markets.
WHAT ARE WE LOOKING FOR?
* You'll have around 4-5 years experience in brand management, digital marketing, or partnerships in a fast-paced environment (preferably within the sports nutrition, fitness, or FMCG sectors).
* Experience managing a team and working cross-functionally with other departments.
* Proven track record of executing successful marketing campaigns and driving brand awareness.
* Strong understanding of digital marketing, social media platforms, and content creation.
* Proficient in tools like Google Analytics, social media management platforms, and email marketing software.
* Strong analytical skills with experience using data to inform decisions and optimize marketing strategies.
* Excellent communication and negotiation skills to build and maintain partnerships.
* Fluency in English is required; French, Italian, or German would be an asset.
WHAT ARE THE GAINS?
* Monthly Bulk Bank Benefits Allowance including a subsidised Gym Membership ️
* A day off to celebrate your Birthday
* PerkBox Subscription
* 60% discount on all Bulk products
* Flexi Start
* Additional Annual Leave (optional)
* Teammate Pension Scheme
* Life Assurance
* Medicash ️
* A day off for Volunteering (optional)
* Cycle to Work Scheme
* Enhanced Maternity & Paternity leave and workplace nursery scheme
* Bulk Pantry
* Happy Hour Drinks Fridge (Thursdays & Fridays)
* Summer Working Hours
LOCATION: HQ, London Liverpool Street
HYBRID: 3 days in the office, 2 days working from home
OUR COMMITMENT
Bulk is a place where employees have a voice fundamental to our success as a business. Building a diverse and inclusive team enables us to reach and connect with our global customers, from developing delicious recipes to how our brand is built and perceived.
Regardless of age, disability, race, gender, religion, sexual orientation, education, neurodiversity or any protected characteristic, if you are a passionate risk-taker and eager to make a difference in sports nutrition, we want to hear from you. We know that a CV doesn’t begin to scratch the surface, and that the things that make you who you are could be a real game-changer for us. We are proud to be an equal opportunities employer.
PRIVACY
Bulk takes your privacy seriously and will only use your personal information to administer your application for this role. When you apply, we shall process your details for this vacancy only and we will not pass your details onto a third party. We may contact you by email, text or telephone about the progress of your application. This processing is conducted lawfully on the basis of legitimate interests.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Wellness and Fitness Services
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