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Business development manager

Welwyn
Consumer Hub
Business development manager
€60,000 a year
Posted: 17 May
Offer description

Following a period of strong growth, they’re now hiring a commercially driven BDM to accelerate new brand partnerships across the grocery and hospitality sectors.


Who We’re Looking For

We’re open‑minded on background. The right candidate will likely come from one of two places:


The Retail Media Route

You’ve been selling digital media, shopper marketing, or retail media solutions to FMCG clients. You know how to navigate brand and marketing teams, speak the language of campaign ROI, and you’re credible with senior stakeholders. You want to sell a platform that has genuine retailer scale and measurable sales impact behind it.


The FMCG National Accounts Route

You’ve come through a NAM, KAM, or trade marketing background and you understand how brand and trade budgets are set and where value gets created at the fixture. You’re ready to pivot into a sales‑led role where your sector credibility opens doors and your commercial instincts translate directly into revenue.


What You’ll Bring

* A proven track record of new business development and revenue delivery in a B2B environment
* Confidence building and presenting commercial proposals to senior FMCG brand or marketing stakeholders
* A working understanding of how FMCG brands invest in consumer engagement, shopper marketing, or retail media
* Strong pipeline management — you know how to prospect, cold‑call, generate leads, and convert
* Excellent communication, data analysis, and commercial negotiation skills


Why This Role, Why Now

Retail media is the fastest-growing advertising channel in the UK. FMCG brands are redirecting significant budget away from traditional media into platforms that can prove a direct link to in‑store sales. This role puts you at the heart of that shift — selling a proven platform, to brands that are actively looking for exactly what it offers.

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