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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Stoke-on-Trent
Client: House Of Fashion Associates
Location: Stoke-on-Trent, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
Location: Central Manchester, Head Office Based
Brand: D2C - Basketball brand, the legendary AND1 basketball brand is back
We’re seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.
If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.
What You’ll Do:
* Website Management: Oversee e-commerce site development with 3rd-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory & marketing priorities.
* Digital Marketing & Paid Social: Plan, launch, and optimize Paid Social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports & sales forecasts, manage marketing calendar and online trading budget, and stay ahead of trends.
* Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness for key launches and promos.
What You’ll Bring:
* 4+ years in e-commerce or digital marketing (sportswear or footwear experience preferred)
* Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest
* Deep experience with Shopify/Shopify+
* Skilled in Google Analytics, Ads Manager, Meta Business Suite
* Strong performance marketing mindset (ROI, conversions, CPL)
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