Senior Recruitment Consultant - Marketing and Digital (Analytics, Product, Research, Insights and CRM) at Harnham - London, UK
Head of B2C Marketing
Location: Sussex (3 days per week)
Salary: £65k-£70k (up to £75k for the right candidate)
A fantastic opportunity has arisen for a Head of B2C Marketing to join a growing business in the Sussex area.
* Develop and execute strategic marketing campaigns across ecommerce, paid social, email, and organic channels.
* Manage and lead a small, dynamic team, including e-commerce managers, designers, and website operations.
* Take a hands-on approach with digital performance marketing and customer acquisition, focusing on an omnichannel strategy.
* Collaborate closely with the CEO and senior leadership to align marketing strategies with business goals.
* Own the marketing budget, campaign execution, and seasonal planning to drive business growth.
* Ensure effective tracking and use of data/insights to inform decision-making and improve marketing performance.
Key Requirements:
* Proven experience in B2C marketing, with a strong focus on campaign acquisition and digital performance marketing.
* Experience with platforms such as Shopify, Klaviyo, and a solid understanding of omnichannel marketing.
* Strong leadership experience with a track record of managing teams and driving results.
* Data-driven, with the ability to interrogate dashboards and drive insights from analytics (PowerBI knowledge is a plus).
* A blend of strategic thinking and hands-on execution.
* Ability to understand customer profiles, particularly in relation to seasonality and product targeting.
This is a unique role in a family-owned business, offering significant autonomy and the opportunity to shape the future of their B2C marketing strategy. If you're looking for a challenging and rewarding position, apply now!
Seniority level
Director
Employment type
Full-time
Job function
Analyst
Industries
Consumer Services
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