Sales Trainer Salary: £40,000 – £45,000 per year Hours: 9am – 5pm (flexibility required for travel) (occasional weekend work and overnight stays required) Location: Ideally based around Milton Keynes, Northampton, or surrounding areas, covering the Midlands and South West (including Bristol) Performance Bonus: Up to £10,000 annually Company Car We are seeking a driven and engaging Sales Trainer to join our clients team and play a pivotal role in developing their partners while driving sales growth across the Midlands, South West, and surrounding areas. This is a unique opportunity to combine sales expertise with people development, helping clients succeed through impactful training, coaching, and product knowledge. Key Responsibilities Grow turnover across an established portfolio of independent accounts. Deliver engaging product and brand training sessions to equip partners with the tools to succeed. Increase sales and profitability by implementing best-practice sales techniques. Develop innovative strategies to meet the evolving needs of independent and national clients. Support the development of national accounts through regular training sessions and workshops. Create and deliver impactful sales training materials and resources. Monitor and improve merchandising to maximise brand visibility. Build strong, lasting relationships with clients, acting as a trusted partner. Collaborate with internal teams to achieve shared business goals. Represent the company at UK trade and consumer shows (occasional weekend work required). Travel across the Midlands, South West, and surrounding regions with regular overnight stays to maximise time with customers. Skills & Qualifications Strong product knowledge and a passion for training and development. Confident presenter with excellent public speaking and facilitation skills. Outstanding written and verbal communication. Self-motivated, enthusiastic, and able to inspire others. A natural people person who builds rapport quickly. Excellent organisational and journey-planning skills. Flexible and willing to travel extensively, with overnight stays. A collaborative team player who can also lead when required. Commercial awareness, with the ability to understand financial analysis. Proficient in Microsoft Office (especially Excel). Good level of Maths and English. Full, clean driving licence (held for at least 2 years). Job Ref: EN970 Hollyfield Personnel does not contact or write to unsuccessful candidates. If you have not heard anything from Hollyfield Personnel within 5 – 7 working days of your application, you should presume that your application was unsuccessful. By applying for this vacancy, you are giving permission for Hollyfield Personnel to contact you and retain your details.