Head of Marketing – Klipboard
Join us to lead demand generation and drive revenue growth for the next generation of field service SaaS. Work hybrid: 3 days in the Leeds office, 2 days remote.
About Klipboard
Klipboard is a global SaaS platform that empowers field teams to schedule jobs, manage assets, invoice, and deliver exceptional service from a single seamless solution. With offices across the UK, Ireland, the Netherlands, South Africa, Kenya, and North America, we are transforming how field service businesses operate worldwide.
Key Responsibilities
* Develop and execute a comprehensive demand generation strategy across paid and organic channels (PPC, SEO, content marketing, social media, email campaigns, events).
* Own the marketing funnel and drive continuous improvement in conversion rates at each stage.
* Design and implement multi‑touch attribution models to measure campaign effectiveness and ROI.
* Establish quarterly and annual pipeline and revenue targets in partnership with sales leadership.
* Build and optimise lead scoring models to ensure marketing delivers sales‑ready opportunities.
* Design and execute integrated campaigns that generate qualified leads and accelerate pipeline velocity.
* Manage paid media strategy and budget allocation across platforms (Google Ads, LinkedIn, Meta).
* Develop sophisticated nurture programmes that move prospects through the buyer journey.
* Create compelling offers and conversion‑focused landing pages that drive response.
* Test, iterate, and scale successful campaigns based on performance data.
* Partner closely with sales leadership to ensure marketing activities align with revenue goals.
* Develop sales enablement materials that support deal progression and close rates.
* Implement feedback loops to continuously improve lead quality and sales conversion.
* Establish clear SLAs between marketing and sales teams.
* Provide regular reporting on pipeline contribution, lead quality, and revenue impact.
* Oversee content strategy that drives organic traffic and supports demand generation objectives.
* Partner with the Marketing Director on SEO initiatives, including keyword research, technical optimisation, and performance tracking.
* Ensure content effectively communicates value propositions and addresses customer pain points at each funnel stage.
* Leverage tools such as HubSpot, Semrush, GA4, and marketing automation platforms to optimise performance.
* Maintain brand consistency while adapting messaging for different audiences and channels.
* Foster a culture of experimentation, data‑driven decision‑making, and continuous improvement.
* Manage team workflows, priorities, and professional development.
* Build cross‑functional relationships across the business to drive marketing effectiveness.
* Establish and track key performance metrics across all marketing activities.
* Provide regular reporting to executive leadership on pipeline generation, campaign performance, and marketing ROI.
* Use data insights to inform strategy, budget allocation, and tactical decisions.
* Implement tools and processes for accurate marketing attribution and performance measurement.
Essential Experience & Skills
* Proven track record of building and scaling demand generation programmes in B2B SaaS or technology companies.
* Demonstrable success in generating qualified pipeline and contributing to revenue targets.
* Strong expertise in paid media strategy and management (Google Ads, LinkedIn, programmatic).
* Deep understanding of full‑funnel marketing and conversion rate optimisation.
* Experience leading and developing high‑performing marketing teams.
* Proficiency with marketing automation platforms (Pardot, HubSpot, etc.).
* Strong analytical skills with experience in attribution modelling and performance measurement.
* Excellent understanding of SEO principles and content marketing best practices.
* Budget management experience with ability to demonstrate ROI.
Preferred Qualifications
* Experience marketing to trades, field service, or job management industries.
* Knowledge of B2B enterprise and mid‑market sales cycles.
* Familiarity with account‑based marketing (ABM) strategies.
* Experience with marketing analytics tools (GA4, Semrush, Looker, Tableau).
* Understanding of demand generation in global or multi‑regional contexts.
* Track record of implementing successful marketing technology stacks.
Personal Qualities
* Strategic thinker with strong commercial acumen and business understanding.
* Results‑driven leader who can balance strategic planning with tactical execution.
* Excellent communicator who can influence across all levels of the organisation.
* Data‑oriented decision‑maker who combines analytical rigour with creative problem‑solving.
* Entrepreneurial mindset with ability to thrive in a fast‑paced, high‑growth environment.
* Strong project management skills with ability to manage multiple priorities simultaneously.
* Collaborative leader who builds effective cross‑functional relationships.
Why Join Klipboard?
Growth & Impact
* Significant investment in team and marketing budget to drive results.
* Opportunity to build and scale a demand generation function from a strong foundation.
* Direct impact on revenue and business growth with clear accountability.
* Shape marketing strategy for a company transforming field service management worldwide.
Culture & Environment
* Highly experienced entrepreneurial leadership team.
* Collaborative, fast‑paced environment focused on innovation and customer success.
* Hybrid working arrangement (3 days in Leeds, 2 days remote).
* Autonomy to test, learn and drive meaningful change.
* Investment in professional development and career progression.
Benefits
* Competitive salary package commensurate with experience.
* Comprehensive benefits package.
* Performance‑based incentives tied to pipeline and revenue targets.
* Regular team events and social activities.
* Modern, well‑equipped office in central Leeds.
Klipboard is an equal opportunity employer and welcomes applications from all qualified individuals.
Equal Opportunities Statement
As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognise the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and spark innovation.
Recruitment Notes
* We do not accept agency speculative resumes. We only accept CVs from agencies on our PSL assigned to specific positions.
* Applicants with disabilities or requiring adjustments should inform our TA or HR team.
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