• Develop and implement marketing and commercial strategy for El Foods’ vacuum-fried snack products in the UK market. • Conduct market research, competitor analysis, pricing strategy, and brand positioning. • Oversee promotional campaigns, digital marketing, retail partnerships, and distribution agreements with retail & wholesale entities • Liaise with procurement, supply chain, and operations to align marketing plans with supply capabilities. • Manage budgets, monitor commercial performance (sales, margin analytics), and report to senior management. • Build relationships with UK distributors and retailers, negotiating terms and ensuring product rollout.