Location: Central Support, Hemel Hempstead.
Job Type: Permanent - Hybrid.
Salary: £30,00O per annum
What we need in a nutshell
As a Product Marketing Manager, you will be focused on championing our owners, your mission revolves around deeply understanding their needs and desires. By immersing yourself in their world, I aim to create experiences and propositions that resonate with them on a personal level. This entails working closely with park operators and key stakeholders to develop communication plans that foster strong owner communities.
Who are we?
We’re a dynamic and growing company, shaking up the Great British holiday at our award-winning UK resorts. Our guests enjoy accommodation ranging from the classic caravan to our exclusive Rockstar accommodation and 27 holiday parks that are jam-packed with fantastic facilities and buzzing with great activities and events. Want to find out more about our holidays? Check out our website: .
What you’ll be doing :
Your day to day will be you developing relationships with key stakeholders centrally and on our park locations. This means working closely with the wider marketing stakeholders to ensure we improve owner engagement and experiences across key channels, including digital such as the APP.
Your responsibilities will include:
1. Work closely with the Senior Marketing Manager HHS & Head of Sales to create compelling PX offers and marketing.
2. Work closely with finance to build appropriate budgets for park teams.
3. Ensure a regular cadence of social media is met across each of our parks and teams with the right information and tone of voice.
4. Support the holiday home sales team with any owner testimonials and content that could help increase sales.
5. Help coordinate the communication and sends for the annual pitch fees and park sublet propositions.
6. Competitor analysis – Insight & Action
7. Pull together the annual owner events calendar alongside parks, ensuring we have creative and content for all key channels including APP, CRM, and social media.
Skills, experience, and qualities you’ll need :
If you can match the skills, experience and qualities listed below, we’d love to hear from you:
8. Marketing degree or any other degree related.
9. Experience in a similar role of 2 years or more.
10. Understanding of a marketing function gained within a similar business.
11. High level of commerciality.
12. Strong stakeholder management.
13. Collaborative working style – ability to create a winning culture.
14. Hungry for success and delivering targets.
What we can offer you:
This is an exciting and varied role, and it can also lead to great opportunities for career progression for you. We look after you with a great range of benefits, including:
15. Competitive pension
16. Bonus scheme
17. Employee Scheme - Perkbox
18. Enhanced Family Benefit
19. Life insurance
20. Discounts on Away Resorts holidays
21. On-park discounts
22. Awards and recognition