To make a significant contribution to raising the profile of Yorkshire Dance, the impact of its work and maximising income.
Position in the organisation
The post-holder will report to the Head of Marketing & Development.
Scope of the job:
* To support the development and implementation of Yorkshire Dance’s marketing, audience development and fundraising strategies.
* To assist with raising the profile of the organisation and its activities, maximising income and support for Yorkshire Dance.
* To assist with the development of existing audiences, funders and partners.
* To help build new audiences, funders and partners for Yorkshire Dance activities.
Duties and key responsibilities
MARKETING
* Increase brand awareness and reputation of Yorkshire Dance and its work across a range of audiences and sectors (dance, arts, cultural, charitable, health) by:
– Working with the Head of Marketing & Development to develop, plan and deliver Yorkshire Dance’s marketing and audience development strategies.
– Working with the Head of Marketing & Development to plan and deliver marketing campaigns.
– Lead on the delivery of digital marketing within overall campaign plans.
* Create visually striking communications materials (including print and digital) which adhere to Yorkshire Dance’s brand guidelines, visual identity and reflect Yorkshire Dance’s commitment to equity, diversity and inclusion.
* Write compelling copy for a wide variety of channels including newsletters, blogs, social media and print. Ensuring tone is consistent across all channels and copy reflects Yorkshire Dance’s commitment to equity, diversity and inclusion.
* Ensure external partners, supporters and funders adhere to brand guidelines.
* Lead on the evaluation of marketing campaigns using tools including Salesforce CRM, Impact & Insights, Illuminate and Survey Monkey. Identify actions to improve the effectiveness of future campaigns.
* Assist the Head of Marketing & Development with implementing best practice in data management across the organisation in line with data protection legislation.
* Manage Yorkshire Dance’s archive of video, photography and print materials.
* Co-ordinate, maintain and update content on the Yorkshire Dance website.
* Lead on the development of creative social media campaign plans.
* Lead on digital content creation taking a video first approach (using Canva, Kapwing and Adobe) and scheduling across existing channels (currently Facebook, Twitter, Instagram, LinkedIn and YouTube)
* Lead on the creation and distribution of e-newsletters including Get Involved monthly, Artist News, Quarterly Newsletter and Donor News.
* Lead on the collection and analysis of digital analytics. Including identifying actions to improve digital marketing.
* Contract and manage external freelancers and film makers as required to create exciting new digital content (e.g. film, live streaming, podcasts).
PRESS & PR
* Work alongside the Head of Marketing and Development to develop positive working relationships with the press and media, managing freelance support where required.
* Lead on writing and the distribution of press releases.
* Manage press and media interviews and activities, to ensure accurate representation of Yorkshire Dance’s reputation, brand and key messages.
* Manage Yorkshire Dance’s reciprocal relationships with other organisations to ensure reciprocal content is shared and mutually supportive.
* Develop and update Yorkshire Dance’s press and key contacts database.
FUNDRAISING
* Increase income generation by:
– Working with the Head of Marketing & Development to deliver Yorkshire Dance’s fundraising strategy.
– Lead on the planning and delivery of individual giving campaigns.
* Lead on the collection and write up of compelling case studies from participants and artists.
* Work with the Head of Marketing & Development, where required, to write small scale applications to potential funders and reports for existing funders.
General duties applicable to all Yorkshire Dance staff
The particular duties and responsibilities attached to posts may vary from time to time without changing the general character of the duties of the level of responsibility entailed. All Yorkshire Dance staff are expected to:
* Undertake all activities in compliance with Yorkshire Dance’s policies and procedures with particular reference to equality and health and safety.
* Promote the activities, products and values of Yorkshire Dance.
* To participate in the staff review and development scheme, and undertake continued professional development activities as identified.
* To be a key holder and to lock and unlock the building on departure and arrival as required.
How to Apply
Please apply by sending across your completed application form in WORD explaining how your skills and experience meet the essential criteria in the person spec. Email your application form to admin@yorkshiredance.com .
The closing date is: 10.00am on 13 August 2025
Interviews will take place at Yorkshire Dance in Leeds City Centre (or over Zoom if required) on week commending 25 August 2025
If you would like a version of any of the application material in an alternative format such as a printed version, large print or if you wish to make a video application, please do not hesitate to contact us and we will do all that we can to support your application. Please call us on: 0113 243 9867 or email admin@yorkshiredance.com
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