Qualitative Research Director
Market Research Consultancy | Automotive Focus
Location: London - 3 days per week in office
Salary: Up to 90k + discretionary bonus
Travel: Regular international travel (Europe & occasional long-haul)
The Opportunity
A growing, boutique market research consultancy is hiring a Qualitative Research Director as part of a broader expansion. T
This is a hands-on senior role in a small, agile team where everyone contributes across the full project lifecycle. You'll have significant client exposure, ownership of projects, and the opportunity to shape how qualitative research is delivered.
Key Responsibilities
* Lead end-to-end qualitative research projects, particularly within the automotive sector
* Design and deliver studies including:
o Ethnography (including long in-field sessions)
o Focus groups
o Online communities and boards
o Communications and concept testing
* Work closely with clients on NPD programmes, including multi-year vehicle development
* Write proposals, scope work, cost projects, and manage fieldwork delivery
* Conduct analysis and storytelling, translating insights into clear recommendations
* Manage projects and mentor junior team members where required
* Collaborate with global teams across Europe and North America
About You
* 7-10+ years' experience in market research with a strong qualitative focus
* Proven experience working on automotive research
* Comfortable in a small, fast-paced consultancy environment
* Experienced across the full research lifecycle: proposal writing → fieldwork → analysis → client delivery
* Strong client-facing skills and confident presenting to senior stakeholders
* Ethnographic research experience highly desirable
* Mixed-methods exposure is a plus, but qualitative is core
Why Join?
* Work with globally recognised automotive brands
* High level of ownership and visibility in a growing team
* Exposure to international research and travel opportunities
* Backed by a larger marketing group while retaining a boutique feel
* Clear opportunity to influence and shape the function as it scales
Interview Process
* First stage: Virtual interview (45-60 mins)
* Second stage: Short task + presentation to the team
* Final stage: Brief conversations with senior stakeholders
Find out more and apply via the link below