You don’t just build Klaviyo flows - you design retention systems that drive serious revenue.
Affluent is hiring a strategic Klaviyo expert to lead retention across 6-8 established e-commerce brands. This is a senior role focused on strategy, architecture, QA, and results - not day-to-day email building.
We’ve generated £200M+ in revenue for D2C brands by combining strategic thinking with execution excellence. Now we’re looking for someone who can own retention at a high level and help our clients maximise lifetime value.
This role is for you if you:
* Design retention strategy, not just campaigns
* Understand flow architecture, segmentation logic, and why systems work
* Enjoy owning outcomes while directing a specialist delivery team
* Care deeply about quality control and performance
What you’ll be responsible for:
* Owning retention strategy for 6-8 e-commerce brands
* Designing advanced Klaviyo flow architecture and segmentation strategies
* Briefing internal copywriters, designers, and email specialists with clear technical requirements
* QA’ing all builds before launch - you’re the final quality gate
* Leading planning sessions, promotional calendars, and performance reviews
* Monitoring and optimising key retention metrics (LTV, repeat purchase rate, flow revenue)
Experience we’re looking for:
* 3+ years of strategic Klaviyo experience (agency or in-house)
* Deep technical knowledge of flows, segmentation, and integrations
* Experience working on mature retention programs where email/SMS is a major revenue driver
* Confidence managing multiple clients and directing a small specialist team
* Strong communication skills with clients and stakeholders
Why join Affluent:
* Work with established e-commerce brands with real budgets and ambition
* Focus on strategy - you have a dedicated team to execute
* Fully remote (UK-based) with flexible hours
* Clear progression path as the retention function scales
* Supportive, high-performance culture that values work-life balance
📍 Remote (UK-based)
💷 £33,000–£40,000