VodafoneThree: Customer Campaign Analyst
Location: Reading + Home (Hybrid/Homebased Working)
Salary: Excellent basic salary plus bonus and Three benefits
Working Hours: Full time 37.5 hours per week – Monday to Friday
Duration: Permanent
Hybrid Working: We believe that through collaboration and connection with our colleagues we can achieve great things. Our hybrid approach allows our people to work both in the office and at home, providing the flexibility and resources you need. We don't require specific days; we ask people to come into the office 2-3 days each week. Work with your line manager to understand expectations for your role and team.
Job Description
We’re looking for a collaborative and analytical Customer Campaign Analyst to join our Customer Value Management (CVM) team. In this role, you’ll help maximise value from our customer base through targeted, data‑led marketing campaigns. Working within an agile delivery model, you’ll contribute to accurate campaign performance reporting, meaningful analysis, and clear tracking of the value delivered through CVM activity. You’ll help ensure our campaign strategies are insight‑driven, continuously improved, and aligned with wider business objectives.
Key Responsibilities
* Manage ongoing reporting and insights for Broadband and PAYG squads, including regular performance updates and in‑depth post‑campaign reviews.
* Maintain and enhance self‑serve Tableau dashboards for X‑Sell and PAYG campaigns.
* Oversee a Python‑based automation process that keeps dashboards updated and reduces manual workload.
* Identify opportunities for test‑and‑learn initiatives (e.g., offers, channels, messaging) grounded in data.
* Support the design, execution, and analysis of structured testing frameworks, including A/B tests.
* Contribute to developing new Tableau dashboards that support reporting on our AEP journey‑based campaign approach.
* Monitor live campaigns to ensure data accuracy, correct volumes, and appropriate delivery labels.
* Proactively escalates and help resolve data quality or campaign‑build issues.
* Input segmentation codes into campaign briefs to enable robust analysis.
* Advise on control group approaches to ensure statistically reliable results.
* Build effective working relationships across teams, including Digital, to support knowledge‑sharing and reduce siloed working.
* Lead regular performance discussions with squads to review results and share insights.
* Maintain the CVM Insights Library to ensure historical post‑campaign analysis is organised, accessible, and used to inform future activity.
Qualifications
* Experience in customer marketing or customer value management within a B2C environment, with a clear understanding of CRM and CVM practices.
* Proficiency in SQL, R, or Python for data querying and analysis, along with experience using reporting and visualisation tools such as Tableau or Power BI.
* Ability to design and evaluate statistically robust testing frameworks—such as A/B tests—to assess and improve campaign performance.
* Skilled at translating analytical findings into clear, practical recommendations that inform decision‑making and support ongoing strategy.
* Comfortable learning new tools and methods, with an open and proactive approach to developing technical and analytical skills over time.
Additional Information
Need to know: We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulator’s standards.
We believe everyone should have the opportunity to interview for a role that matches their skills. In collaboration with our Talent, Diversity & Inclusion teams and our employee‑led DEI Networks, we identified a range of reasonable adjustments to help you feel comfortable and perform at your best during the interview process. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please contact your recruiter directly or email jobs@three.co.uk for guidance.
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