Overview
Our client, an award winning SaaS organisation providing software solutions to the SME marketplace, is now seeking an experienced Data Scientist for a 12 month contract. You will be assisting in the company transition from correlation-based reporting to causal-based decision making, helping guide key marketing investment decisions. Central London location, hybrid, with 3 days a week in the office.
Responsibilities
* Forecasting: Build predictive models to simulate business outcomes under various economic and budgetary scenarios, acting as the "radar" for the marketing department.
* Serve as the analyst lead for the Data Clean Room (DCR) strategy, specifically within Meta Advanced Analytics (AA).
* SQL: Write and optimize advanced SQL queries.
* Learning Agenda & Causal Experimentation. Design and execute rigorous Conversion Lift Studies (CLS) and Brand Lift Studies (BLS).
Skills
* 3+ years of experience working in marketing science or data analytics teams.
* B.Sc. Economics, Statistics, Mathematics or Data Science.
* SQL: Advanced level. Ability to write complex CTEs, window functions, and optimize joins for distributed systems.
* Experience with Marketing Mix Models (MMM). Understanding of Bayesian inference, Adstock transformations, and saturation curves.
Useful experience
* Hands-on experience with at least one major DCR environment.
* Deep understanding of hypothesis testing, confidence intervals, p-values, and selection bias.
* Understanding of AdTech and paid media mechanics, margin profiles.
Benefits
* Global company, long contract
* Hybrid role
* Free breakfast
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