Cluster Director of Sales
As a Cluster Director of Sales, you’re not just driving revenue growth across all hotel segments – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Responsibilities
Directing Activities
* Develop and drive area sales activities for the benefit of their Cluster across all sales driven segments, including both demand and conversion.
* Provide direction on the execution of the property's sales function, and support their hotels to deliver on their budget objectives.
* Influence and implement strategies to close the gap in making revenue/EBITDA as well as gaining market share within their cluster.
* Ensure that Hilton's sales systems are leveraged, and used effectively to help drive sales productivity.
* Review and monitor Account and GOB performance for the area and drive optimization and mitigation strategies accordingly.
Customer Activities
* Develop powerful relationships and meaningful connections with decision makers and influencers within the top-producing accounts and HWS Account Teams
* Drive share of wallet growth from key clients across the cluster
* Maintain contact with major customers in order to support and assess sales effectiveness of hotels in the region and to provide a point of contact in the event of turnover
* Support hotel sales and GM&EE teams in conversion of Top Opportunities
* Support and coach important negotiations with key customers, impacting key hotels of the cluster
Sales Strategy And Approach
* Actively participate in Commercial Focus Meetings/BFM meeting within their Cluster
* Drive Group revenue performance across rooms, function space and food & beverage.
* Support the hotels in evaluating and identifying business opportunities. Actively seek out new sources of business and emerging market opportunities.
* Analyse Sales & performance KPIs and support with commercial activities accordingly.
* Conducts regular risk/opportunity analysis of Sales performance, future BOB and pipeline and co-ordinates activities to mitigate risks.
* Analyse account production and conversion performance and input to rate strategy and sales goals (SIP Targets).
* Supports commercial opening pathway for new hotel openings within the cluster
Planning Activities
* Support hotel commercial plans to ensure hotel budgets are met in the Sales Influenced Segments and GM&E.
* Leverage insights from relevant Hilton and Market reports and implement strategy/tactic accordingly.
* Control and coordinate participation in annual trade shows for the highest productivity and ROI for the cluster
* Responsible for planning and overseeing different initiatives or projects within the organization, from the initial idea through to completion to maximize hotel performance.
* Reports, escalates and presents progress and outcomes to senior management and teams as needed
* Implements and delivers outcomes.
Sales Quality
* Drives adoption in-market of best practice / improvement initiatives deployed by Sales Operations and the Centre of Excellence to maximize benefit for the region, and coaches team members.
* Ensure hotel have adequate sales tools, materials, content for proposals and presentations and have sufficiently built plans around storytelling, destination, USPs, Competitive positioning and customer value.
* Drive CXM and Go one better culture through Sales and GM&E Sales team customer engagement.
* Carries out joint calls with properties and tests sales delivery to assess sales competency and sales effectiveness.
People Activities
* Drive ‘performance equals reward’ culture, closely monitoring SIP performance, and ensuring that we recognize achievement and tackle areas of poor performance.
* Coach teams in delivering sales excellence and driving more consistency in how we deliver exceptional sales experience to our customers.
* Assists the General Managers and Cluster Commercial Director in ensuring that appropriate talent is in place, and supports recruitment of Sales Team Members. Involved in final selection and annual appraisal of all DOS.
* Helps to develop talent to achieve optimal performance.
* Ensure effective adoption of available sales & GM&E training programs by hotels and identify requirements for additional training support, partnering with Centre of Excellence.
* Drive Evaluates and Optimizes Sales and Deployment, Manning levels and Structures .
* Support GM&EE Sales Deployment, Manning levels and Structures .
Qualifications – External
Essential requirements and Qualifications
* 2+ years of experience developing and implementing strategic sales plans.
* 2+ years of experience presenting sales plans, presentations, etc. to senior level executives and constituent groups.
* 2+ experience working in a collaborative/matrixed environment.
* 2+ years working with departmental financial data to make strategic/tactical decisions.
* 3+ years of experience managing a sales team.
* Ability to Travel min 40% of time within assigned region
Preferred Requirements And Qualifications
* Education - BA/BS/Bachelor's Degree
* Minimum of 2+ years of progressive sales leadership.
* Experience with sizeable revenue diverse customers, and dynamic channels
* Relevant sales experience could be a combination of business-to-business, business-to-consumer, or business-to-business-to-consumer.
* Exposure to franchisee businesses could be a plus.
* 5 years of hospitality experience or Hilton experience
Qualifications
What It Takes to Make the Stay
At Hilton, Our Core Values Define What It Takes To Succeed Here And Guide The Qualities We Look For In Every Team Member
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
Benefits
* Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program
* Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
* Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
* Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
* Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
* Mental health resources – Your wellbeing comes first. Through our Care for All hub, we provide resources to help our Team Members to care for themselves, care for members of their team, and care for their loved ones. Eligible Team Members receive free counseling and support through our best-in-class Employee Assistance Program (EAP)
* Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
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