Overview
Join to apply for the Fan Engagement & Marketing Manager role at Continuum Attractions.
At Coronation Street Experience our guests can walk the cobbles of the UKs most famous street discovering filming secrets from 65 years of production. Over at Emmerdale Village Tours our guests get to head to the Yorkshire Dales for an unforgettable experience exploring the outdoor village of Emmerdale. Therefore, we are looking for a Fan Engagement & Marketing Manager that has a strong passion for the ITV soaps.
Continuum Attractions has been a part of the UK attractions industry for almost four decades, establishing itself as one of the UKs leading operators. We employ over 500 talented people across our sites located from Inverness to Portsmouth. Our attractions welcome almost two million guests each year, enchanting them with engaging visitor experiences that enrich, entertain and bring stories to life.
Responsibilities
* Champion the brand experience onsite and online by delivering high-performing digital content, nurturing fan engagement, supporting marketing campaign delivery, and ensuring excellent guest communications across all touchpoints.
* Work alongside ITV and the Continuum central support team to support fan-building and core marketing activities across The Coronation Street Experience and Emmerdale Village Tour to help drive visitation, commercial growth, fan engagement, and brand advocacy.
* Identify and engage superfans, creators, community figures and influential fan groups. Understand their mindset to unlock opportunities to connect with fans on their level. Coordinate influencer visits and ensure brand alignment.
* Collect and share insights from fan sentiment and engagement to inform ideas for new marketing and product opportunities.
* Handle social media and content governance, plus reporting and insights.
* Location-based responsibilities: primarily based at Coronation Street Experience in Manchester, with regular travel to the Leeds area for Emmerdale Village Tour.
Qualifications
* You will have a strong marketing background, ideally within visitor attractions, entertainment, hospitality, or fan/community-led brands, and experience working for a large brand with adherence to brand guidelines and processes.
* You will have a fan-first mindset and a passion for audience connection, especially as a fan of Coronation Street and Emmerdale.
* You will be proficient at data collection and presenting information in a professional format to ITV stakeholders (e.g., website traffic, sales conversion rates, CRM materials).
* You are a highly skilled content creator who can craft engaging and creative material to keep fans engaged; you should excel at planning and organizing content, managing a content calendar, and developing a robust content back-and-future log.
* You should be able to communicate with stakeholders confidently and articulately and be flexible to work weekends when needed and travel as required.
What We Offer
* A salary of £37,000 per annum
* The opportunity to work at the UKs most famous Street and Village
* Shopping discounts and more
Contract: 40 hours per week. 6-month fixed term contract. A full job description can be downloaded from our website.
Need more inspiration to apply? From our last engagement survey 100% of our team are proud to work for the attractions. You will be joining a passionate team!
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