Job Title: Head of Trade Marketing (Hybrid)
Location: Watford WD24 7RY, hybrid.
Salary: Negotiable dependent on experience.
Hours of work: Monday to Friday 08:30‑17:00 (40 hours), hybrid with 2–3 days in office per week.
If you’re a trade and customer‑focused marketer with a proven track record in driving multi‑channel marketing programmes, this is an exciting new role in our growing business. You will manage a team of highly skilled professionals and will report to the Sales and Marketing Director, working closely with B2B Sales, Category, Digital, E‑commerce and Sustainability teams.
Responsibilities
* Inspiring, managing and motivating a marketing team to deliver activities, campaigns, and collaborations, and build customer engagement to increase Vegetarian Express awareness and drive sales.
* Creating marketing briefs for all key initiatives, ensuring they are correctly communicated to internal and external partners.
* Defining and managing the day‑to‑day marketing and customer engagement activity plan in line with business objectives.
* Leveraging customer and industry intel to ensure Vegetarian Express and its value proposition is effectively communicated, on brand, on time and on budget across multi‑channels in line with targets.
* Playing a lynch‑pin role with the sales team, working closely with them to identify opportunities at a customer level.
* Ensuring the sales team are armed with an industry‑leading sales and marketing kitbag; leading relevant trade marketing activity and campaigns to support delivery of business objectives.
* Working closely with the Category team to agree activation and promotional plans to market our highly differentiated range and activate new products – including end‑to‑end activation from launch, core asset creation and messaging, launch briefings, product knowledge training for the sales team, direct marketing plan and activation via digital channels.
* Working closely with the Head of E‑commerce and Independent Digi Plus to ensure the core marketing plan and content are effectively delivered via digital channels.
* Managing the day‑to‑day of existing value‑added tools such as our plant‑based recipe portal, Seed:bank, designed to make it easier for customers to get exceptional plant‑based food on their menus.
* Working with the Sustainability Manager to effectively communicate our ESG agenda and help customers deliver their sustainability targets.
Qualifications
* At least 2 years’ experience in a similar role, or equivalent experience.
* Solid experience of managing the marketing mix within a B2B environment; experience of working within the Foodservice sector is advantageous.
* Comfortable working with data, good basic commercial acumen and ability to measure and track performance; results‑driven and committed to continuous improvement.
* Experience working closely with the sales team within a B2B environment.
* Exceptional project‑management skills and ability to multitask.
* Thrives on meeting challenging deadlines; loves a varied workload and can prioritize a heavy workload swiftly.
* Strong track record of delivering successful marketing programmes.
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