Social network you want to login/join with:
The Associate within Customer Advocacy Program is responsible for supporting the development and execution of customer advocacy initiatives within the marketing team. This person will play a key role in identifying, engaging, and nurturing customer advocates to help champion our products and services.
The Customer Referral & Advocacy Executive EMEA will report to the Senior Manager, Customer Marketing and Advocacy EMEA in a team of three. The person will also work closely with the wider Marketing EMEA team, Customer Success, Professional Services, Sales Operations, and regional sales teams, as well as partner teams.
The Customer Referral & Advocacy Executive EMEA will be responsible for managing a number of initiatives and supporting wider programmes within the Customer Marketing Team in EMEA.
Some of your responsibilities:
* Identify potential customer advocates and build relationships.
* Assist in organizing customer advocacy events and webinars. Recruit and brief Verint customer advocates for public speaking or other engagements across Verint internal and third-party events.
* Coordinate the collection of customer testimonials and case studies.
* Assist in maintaining the customer advocacy database.
* Assist in the creation of customer advocacy content together with the Senior Content Writer EMEA and an external agency.
* Support in customer advocacy program reporting including activities in supporting new business and cross/up-sell opportunities.
* Manage requests from internal teams for referencing opportunities – including calls/visits and information to support new business opportunities/RFPs. Ensure timely and high-quality responses to support sales pipeline goals.
* Support delivery of Verint’s annual Customer Awards event in London, including venue booking, event promotion, logistics management, and customer travel arrangements.
* Apply knowledge of customer engagement and advocacy principles.
* Understand competitor customer advocacy programs.
* Be aware of industry regulations related to customer data.
* Work effectively within a geographically distributed team across multiple time zones and cultures.
* Collaborate across different business functions and with external stakeholders.
* Use customer relationship management (CRM) systems proficiently.
* Create and edit simple marketing collateral.
#J-18808-Ljbffr