Our client is a rapidly growing company in the Eco / environmental / renewables sector. They are looking for an experienced
Marketing Director
to control all marketing and lead generation for their B2C division.
The ideal candidate will be a true marketing visionary with experience of multi-channel marketing, including digital, retail, lead generation and brand strategy. You need to have worked in a business with "big ticket" sales vaue as this is a high-value single sale environment. Customers will buy once and will not need to come back and buy again.
Due to their rapid growth and future plans it is essential that the new Marketing Director has the ability to work and pace and react to changes in this emerging market. No idea is a bad idea.
If you have experience of working in a B2C business that has explored the option of pop up stores in retail environments this would be a definite advantage as they explore this route to market.
In addition, the successful candidate will:
* Oversee the development and roll-out of an interactive selling platform
* Develop branded marketing campaigns
* Lead the internal and external creative teams to create and deliver high-quality content, including visual assets, video and customer storytelling.
* Work alongside the call centre and Dialler Manager to ensure a cohesive strategy in customer conversion.
* Be a significant part of the senior leadership team, reporting directly to the Managing Director.
Ideally you will have experience in a business selling high value in-home solutions including kicthens, fitted furniture, windows, conservatories, insulation, premium flooring or similar.