Overview
This is an exciting and dynamic role working as part of an international account team for one of Brand Consulting's newest clients. The client is an established, global brand with a broad portfolio of sponsorship investments across a range of sports and markets. Working alongside a Vice President, the Account Director will draw upon their knowledge and experience in sports marketing to help advise and guide the client in utilising and optimising its contractual rights and assets to deliver results with impact.
Responsibilities
* Alongside the Vice President, be a trusted advisor and senior partner for our client.
* Assist the Vice President in developing actionable strategies that maximise partnership rights and assets and align with brand and business objectives.
* Lead the day-to-day operations, account team, client reporting and budgeting.
* Build strong relationships with senior clients, rights holders and suppliers from the outset.
* Support development of campaign creative, positioning and channel strategy based on audience insights.
* Project manage campaign activations from ideation to execution across owned, earned, shared and paid digital channels.
* Event management and logistics including talent appearances, internal engagement and VIP customer experiences.
* Liaise with rights holder to track, schedule and manage partnership rights and assets.
* Be accountable to client KPIs and measure campaign effectiveness to demonstrate ROI.
* Act as a consultant, advising and guiding the client on best practice and processes to drive the sponsorship to new heights.
* Monitor the latest trends in sport, technology and Web3.
* Network at events and support business development when required.
Qualifications
* Senior marketing consultant with experience developing and delivering activation strategies for brands in sport, entertainment and culture. Demonstrated ability to lead and manage 360 sponsorship campaigns across rights management, experiential, digital, content and communications.
* Strategically-minded account leader with experience managing a team across multiple partnerships and regions. Strong organizational skills, attention to detail, and ability to manage an account while bringing fresh, innovative thinking to achieve commercial and brand objectives.
* Significant agency or in-house experience at a client/campaign lead level.
* Demonstrable experience in strategic decision making, campaign planning, communications, asset development and amplification, and event management.
* Experience in digital and social media marketing, including developing and implementing global digital campaigns.
* A keen interest or experience in sports (advantageous but not required).
* Experience liaising with global markets (advantageous).
* Strong interpersonal skills and best-in-class client servicing, account handling and project management.
* Experience in people management and direct line management of multiple team members.
* Organised and detail-oriented with the ability to work under pressure and manage multiple projects simultaneously.
* Team player with the ability to work autonomously.
* Creative flair with a passion for ideas and innovative thinking.
* Confident presentation skills, verbal and written, with strong attention to detail.
About Creative Artists Agency (CAA) Brand Consulting
Creative Artists Agency (CAA) is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, brand management and consumer product licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The agency has a storied history of innovations in sports and brand marketing and operates globally with offices in multiple cities, including Los Angeles, New York, London, and others.
In CAA Brand Consulting we have 250+ specialists working with over 40 leading brands. Our vision is to be the strategic partner for brands in helping them solve their biggest challenges. Our services and connectivity in sport and entertainment allow us to identify, develop, activate and measure partnership strategies that build brands and grow business. In London our clients include OKX, Volvo, Salesforce, Qualcomm, Gulf Oil and Paramount+.
There is also a unique culture within CAA; for a global agency it has a small agency feel, with a great sense of teamwork, ambition, empowerment and entrepreneurialism. We have an exciting opportunity for a talented Account Director to join our award-winning global Brand Consulting team and support a key client across their global partnership portfolio.
CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.
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