For over a century, The King’s Fund has worked to improve people’s health and care. We tackle the thorniest questions facing our health and care system, and in turn society. We do this through our research, analysis and insight; leadership and organisational development with health and care leaders; convening and events; and partnering with others. With bold thinking for better health, we’re on a mission to inspire hope and confidence that we can create a world where everyone lives a healthy life. About the role We’re looking for a strategic and creative marketing leader to join our team and drive impactful, audience-first campaigns that support both policy initiatives and commercial goals. In this role, you’ll work closely with the Head of Marketing and Digital Communications to shape and deliver an annual campaign strategy informed by audience insight, business intelligence, and the wider political and economic landscape. You’ll oversee the delivery of integrated marketing campaigns across multiple channels, ensuring alignment with brand and organisational priorities, while managing budgets and external partnerships to maximise value and impact. You’ll be a confident communicator and collaborator, able to inspire cross-functional teams and represent marketing plans across the organisation. With a strong grasp of digital tools and martech, you’ll optimise customer journeys and lead on flagship campaigns that drive engagement and conversion. As a skilled people manager, you’ll support and develop your team, fostering a culture of high performance and continuous improvement. If you’re passionate about storytelling, data-driven strategy, and delivering meaningful results, we’d love to hear from you. The Fund is committed to a hybrid working model that meets the organisation’s needs, while giving staff flexibility to choose between office and home working. Staff are expected to work a minimum of 40% from our central London office and are free to work more days from the office if they prefer.