TikTok Shop - Creator Strategy Operations Manager
Responsibilities
As part of the wider TikTok Shop UK Creator Operations team, the Creator team is responsible for acquiring, onboarding, and incubating new creators to the TikTok Shop UK ecosystem. Focused on driving early-stage creator success, improving activation rates, and building a scalable pipeline of high-potential creator partners.
The Creator Strategy Operations Manager role is to accelerate TikTok Shop Creator ecosystem growth through data‑driven strategy design, creator eco‑system analysis and affiliate product optimization. You will be responsible for: Tiktok Shop Creator scaling & ecosystem health, TikTok Shop Creator‑driven GMV growth and TikTok Shop Affiliate GMV penetration rate for main industries.
* Design Tiktok Shop creator growth strategies with focus on long‑term creator ecosystem health
* Refine short video content supply strategies to drive scale growth via supply structure optimization.
* Execute creator research & ecosystem studies to drive affiliate product optimization to improve creator experience
* Collaborate with governance teams to define high‑potential creator protection strategy and work on creator education materials
* Drive cross‑category collaboration with key industries (Beauty/Fashion/H&L/FMCG)
* Delivery Creator growth path and content supply quality and efficiency analysis
* Support in quarterly budget planning, creator management SOP defining, and KPI decomposition
* Deliver periodic reports (monthly/quarterly/annual) including growth diagnostics for overall TTS creator
Qualifications
Minimum Qualifications
* 5+ years of experience in creator growth / affiliate marketing strategy area.
* E‑commerce platform operation background and familiar with product and creators matchmaking.
* Strong strategy planning and data analysis ability is required.
* Good knowledge of affiliate marketing products and Tiktok shop eco‑system.
Preferred Qualifications
* Familiarity with TikTok Shop and affiliate tools is a strong plus.
* Ability to manage ambiguity and thrive in a fast‑paced working environment.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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