As a Digital Marketing Assistant, you will play a crucial role in supporting our digital marketing efforts, ensuring campaigns run smoothly and efficiently. You will assist in managing and optimising paid and organic marketing channels, analysing data, and coordinating with partners to maximise brand visibility and conversions.
The Responsibilities:
* Assist in the execution and optimisation of paid social, paid search, and affiliate marketing campaigns.
* Collaborate with external agency partners and internal teams to support day-to-day campaign management.
* Monitor campaign performance, analyse data, and provide insights to improve ROI and efficiency.
* Support affiliate marketing efforts, including partner outreach, onboarding, and performance tracking.
* Conduct keyword research, ad copy testing, and landing page optimization for Google Ads and Meta Ads.
* Assist in creating reports and presentations to track KPIs and campaign performance.
* Stay updated on the latest trends in digital marketing, social media, and industry best practices.
* Coordinate digital asset requirements with the creative team to ensure timely execution of campaigns.
The Person:
* Some experience in digital marketing; paid media or affiliate marketing preferably within the retail, e-commerce or consumer goods industry.
* Basic knowledge of platforms like Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and affiliate networks (e.g., Rakuten, AWIN, CJ).
* Strong analytical skills and experience with reporting tools such as Google Analytics, Looker Studio, or Excel/Google Sheets.
* Highly organised with excellent attention to detail and time management skills.
* Ability to multitask and work in a fast-paced environment.
* Strong written and verbal communication skills.
* Passion for the footwear, fashion, or e-commerce industry is a plus.
The Benefits:
* Product Allowance
* Hybrid and flexible working hours
* Summer Fridays (6 ½ days in July and August on Fridays)
* A day off for your Birthday
* 25 days holiday + Bank Holidays
* Work from anywhere for 2 weeks
* WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
* Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
* Career development allowance (Personal allowance to use on career development)
* Private health care and or dental care (provided by AXA and DenPlan)
* Socials organised by Wellbeing and Feel Good group
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