Join to apply for the Digital Marketing Executive/Manager role at Berkeley Group Plc.
St George, a division of Berkeley Group, is committed to creating exciting, enduring places where people love to live, work and relax. Communities are designed with natural light, adaptability and high standards. St George developments are shaped by thoughtful placemaking, with inviting public spaces that promote well‑being, encourage social connection and foster a true sense of belonging. The portfolio includes projects such as London Dock, Camden Goods Yard, Wandsworth Mills, The Green Quarter, Silkstream and Grand Union. These regeneration projects transform strategic brownfield sites into vibrant, mixed‑use neighbourhoods, seamlessly integrating homes, retail, leisure and cultural amenities, and driving economic growth and sustainable long‑term value.
The role
The Digital Marketing Executive is responsible for managing the business’ digital footprint across multiple platforms. You will play a key role in promoting our property developments, increasing website traffic and generating qualified leads through digital channels.
Online Platform Management
* Plan, book, measure and optimise digital media campaigns in partnership with Development Marketing Managers and the appointed media agency.
* Update MyHomePlus for each phase launch and work with Customer Experience and sales teams to increase customer sign‑ups.
* Ensure portal listings showcase our developments effectively and follow best‑practice guidance.
* Maintain and update development Google My Business and HomeViews, working with Customer Experience and Customer Service to formulate and post responses as required.
* Monitor and optimise digital campaign performance with BG Creative teams and agencies to meet KPIs.
* Own digital marketing checklists and work with sales and marketing teams to guarantee that actions are closed out.
Email Marketing
* Manage a group‑wide EDM schedule and roll it out to sales databases, acting as brand guardian and monitoring effectiveness.
* A/B test subject lines and content in collaboration with BG Creative and Development Marketing Managers to optimise effectiveness.
Social Media Marketing
* Manage a monthly social media calendar across all sites, ensuring content is engaging, aligned and on‑brand.
* Monitor engagement, respond to queries, track performance metrics and suggest ways to increase engagement.
Website & SEO
* Manage development and corporate web pages and online portals to ensure accurate and up‑to‑date information.
* Collaborate with Development Marketing Managers and the web team to improve UX and lead conversion across development web pages.
Content Creation
* Assist in developing digital content such as blog posts, newsletters, videos and virtual tours.
* Coordinate with design teams or agencies for visual content as required.
Analytics & Reporting
* Use available reporting tools to track campaign performance.
* Prepare regular reports and recommendations for continuous improvement.
Change & Adoption
* Drive adoption of new digital tools and platforms in conjunction with Group Digital teams.
* Provide training, guidance and documentation to ensure successful usage.
* Champion innovation in digital marketing approaches within the property sector.
Skills
* Strong understanding of digital lead generation and sales funnels.
* Excellent copywriting and content creation skills.
* Ability to produce clear reports.
* Effective prioritisation, logical thinking and deadline management.
* Excellent eye for detail and accuracy.
* Strong listening and communication skills.
* Highly organised, capable of managing multiple projects simultaneously.
Personal Attributes
* Creative and innovative.
* Positive team player.
* Flexible and adaptable.
* Proactive, dynamic and willing to take on new tasks.
* Ability to cope under pressure and multi‑task.
Why join us?
* 25 days annual leave, increasing with service to 33 days.
* Health and wellbeing benefits including Private Medical Insurance.
* Lifestyle benefits including access to an online discount platform.
* Berkeley Foundation volunteer day.
* Private pension plan.
* Group life assurance.
The standard full‑time working hours in the office are 8 am‑5 pm with core working hours 9 am‑4 pm.
If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.
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