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Client:
MKM Building Supplies
Location:
bournemouth, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
1
Posted:
04.06.2025
Expiry Date:
19.07.2025
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Job Description:
Product Marketing Team – Senior Marketing Executive
Position Overview:
The role involves developing, implementing, and reporting on marketing campaigns and strategies across multiple channels for our customers and suppliers, working closely with our Procurement Team. Additional duties and overnight stays may be required.
Key Responsibilities:
Campaign Development and Management:
* Create and manage targeted, multi-channel marketing campaigns to promote key product categories, considering branch support and involvement.
* Tailor strategies to reach both B2B and B2C customer segments effectively.
* Use customer insights, segmentation, and feedback to optimise campaigns and drive sales online and in branches.
* Lead daily activities, campaigns, communications, and short-term strategies for product categories, liaising with the Product Marketing Manager, suppliers, and the Procurement Team.
Supplier Collaboration and Alignment:
* Work with suppliers to plan and execute co-branded marketing activities aligned with business objectives and the central marketing calendar.
* Manage supplier budgets, define KPIs, and ensure campaigns enhance MKM and supplier brand presence.
Performance Analysis and Reporting:
* Monitor, analyse, and report on key metrics such as sales, website traffic, social media engagement, paid search, and email performance.
* Evaluate KPIs, including ROI, and use insights to improve future marketing activities.
Additional Duties:
* Contribute to creating engaging social media content that aligns with broader marketing strategies.
* Support team members across marketing and branch networks with your expertise.
* Handle administrative tasks related to marketing initiatives, including budgeting and project coordination.
* Travel to branches and other locations, which may involve overnight stays.
Desired Skills:
* Experience in a fast-paced business environment.
* Experience with budgeting for campaigns.
* Strong understanding of digital marketing is desirable.
Minimum Requirements:
* Experience in building, executing, and evaluating marketing campaigns.
* At least 3 years of experience in a marketing role.
* Full UK driving license.
* Candidate should be local to East Yorkshire / North Lincolnshire areas due to the office-based nature of the role and flexible working arrangements.
Benefits
* Competitive pay package
* Discretionary bonus scheme
* People-oriented culture
* Training and development opportunities
* Holiday scheme rewarding length of service
* Contributory pension scheme
* Performance-related bonus
* Cycle to work scheme
* Free parking
* Enhanced Maternity and Paternity leave
* Employee discounts
* Employee Assistance Programme
* Mental health support
About MKM:
MKM is the UK's leading independent builders’ merchant, established in 1995. With over 134 branches and 3100 employees nationwide, we value diversity and foster a sense of belonging within our 'MKM family'. Join us on our journey!
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