At St. Ewe Free Range Eggs, we’re on a mission to inspire better eating - through better welfare, better quality and better nutrition. As a fast-growing premium brand, we’re expanding our marketing team to strengthen how we show up in retail and continue driving growth across the category.
THE ROLE:
As Retail Marketing Manager, you will own how the brand comes to life across retail - from in-store activation to online campaigns. You’ll work closely with the sales team and retail partners to deliver impactful, insight-led marketing activity that drives both brand growth and category value.
KEY RESPONSIBILITIES:
Retail Activation & Campaigns
* Own and deliver retail activations across in-store and online, aligned to brand strategy and campaigns
* Bring campaigns to life through POS, displays, digital shelf and shopper marketing
* Ensure consistent, premium brand execution across all retail environments
* Support seasonal and key trading moments with impactful retail plans
* Work closely with the sales team and retail partners to develop joint marketing plans
* Act as the key marketing contact for retail customers, supporting key accounts
* Present activation plans and identify opportunities to grow visibility, distribution and sales
Category, Online & Insights
* Stay ahead of category trends, shopper behaviour and competitor activity
* Own and optimise online retail activity (content, digital shelf, retail media) to drive conversion
* Use data and insights to inform strategy and unlock growth opportunities
* Support premiumisation and trade-up across formats and fixtures
Performance, Partnerships & Delivery
* Manage budgets and deliver retail marketing activity with strong ROI
* Track performance against KPIs, delivering clear evaluation and learnings
* Identify and develop brand collaborations and retail partnerships
* Work cross-functionally to deliver integrated, high-impact campaigns
WHAT WE’RE LOOKING FOR:
* 4+ years’ experience in retail, shopper or trade marketing
* Degree in Marketing or a related field
* Strong understanding of retail environments and customer dynamics
* Commercially minded with strong analytical skills
* Excellent organisation and attention to detail
* Confident communicator with experience presenting to stakeholders
* Experience managing budgets and evaluating marketing performance
ATTRIBUTES:
Bold thinking, nurturing nature, honest and open, positive attitude.
Location: Cornwall
Reporting to: Head of Brand Marketing
Find out more: https://steweeggs.com/careers/
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